Monday, January 4, 2010

The ATP Kicks Off its '10 Tour On a Flying Carpet

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Are you looking for new ways to drive awareness for high-profile events? Are you looking for new ways to leverage tennis personalities?

Roger Federer and Rafael Nadal recently kicked off the 2010 ATP Tour by performing a unique publicity stunt. The two (2) superstars played a game of tennis atop a flying magic carpet in the Souq Waqif in Dohar, Qatar - a PR stunt that served as a great photo opportunity for the media and a memorable experience for onlookers.
The tennis stars were in Qatar to kick off the ATP Tour at the Qatar ExxonMobil Open. Check out the unique magic carpet ride PR stunt below:


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