Sunday, December 20, 2009

Happy Holidays News-Letter and What's New for 2010

Auer Agency | Charlotte, NC | 704.236.0568 |  |


Since you are like family, we thought we 

would send out one of those mass mailed letters describing our year and well, brag a little bit too. Because we feel like Auer Agency is just like a little child growing bigger and smarter everyday.

Auer Agency has been very busy this year. We have worked with some great companies, teams and events. Recently Kathy Hallgren joined our company. She is awesome to work with and has vast experience with sales in the sports and green energy industryWe met at Gita where we used to work together many moons ago and reconnected over the summer.


Kathy has worked for 20+ years as a sales rep in the sports industry including fitness with Polar Electro, Gita Sporting Goods and recently UltraMotor E-bikes.
Family: Husband Steve, two teenage daughters and a friendly doggy.
Bearings: Born and raised in Huntington, NY.
Gifts: Enthusiasm, compassion and organization. No creative ability whatsoever…

One of our biggest clients for ’09 is a California-based photo fulfillment company that provides photo gifts such as mouse pads, coffee mugs and drum roll…..t-shirts to major retailers around the globe. They asked us to design t-shirt templates (sublimation) where the customer inserts their picture and a few weeks later you receive a custom t-shirt. We are very proud of this accomplishment and have been asked to design even more trendy templates for other major retailers.

And they are currently in over 6400 Walgreen stores (they make great xmas gifts!)

Auer Agency took the time to visit some very interesting tradeshows, which only added to our education about fashion and the cycling industry. In September, Mariellen attended MAGIC in Vegas which is one the premier fashion and manufacturing show. She was able to meet many fashion icons, sit down with manufacturers from across the globe and attend seminars about color/fabric/fashion trends and global sourcing. Importing and exporting is a reality and it also opens up the door to many possibilities for Auer Agency. We are currently working with some top manufactures in creating a new cycling apparel line, t-shirt designs for 2010 tradeshows, as well as marketing pieces.

We also attended Interbike, which is cycling’s largest tradeshow and was able to shake hands with old friends and reps from several apparel manufacturers such as Giordana, Primal Wear, Sugoi, Louis Garneau and Save our Soles among other top apparel and cycling companies.

Social Media has also been another huge push this year. Many companies are trying to figure it out how to utilize facebook, twitter, and MySpace frontier and where it all fits into the marketing plan. We offer those services as well as even blogging for you so you don’t have to. We are also introduce monthly coaching sessions so you can do it yourself and we can guide you along.
Follow us for tips and updates at and

NEW for 2010 Corporate + Team Apparel and Promotional Products
Auer Agency has teamed up with several brands and have it all in one website. If you need performance t’s, good ole t-shirts, hoodies, hats, water bottles or corporate gear like polos, jackets with your company name on it…. we can help. Auer Agency has it all with eco-conscious clothing to well-known brands like Adidas, Nike, Hanes, Champion, Dickies, Rossignol and Columbia. We can order a sample before you silk-screen, embroider and sublimate. And we are running an introductory special $50 off your order of $250 or more.

As 2009 comes to a close, we are excited about the possibilities for 2010. We are returning to our roots of working with cycling teams and shops again. We also have seen growth in collateral and logo design work as people who are laid off, go after their dreams and start their own companies. And even more exciting, in the past six months we have also seen a growth in apparel design needs and working more with the manufacturers in helping them develop new products as well as individuals who want to launch their own sports apparel line.

So here we come 2010!!

Mariellen + Kathy

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