Sunday, July 5, 2009

Social Media Marketing 101: Facebook facts

Auer Agency | Charlotte, NC | 704.236.0568 |
  • How can you not use Facebook as part of your everyday marketing strategy when these numbers appear.
  • Statistics

    General Growth
    • More than 200 million active users
    • More than 100 million users log on to Facebook at least once each day
    • More than two-thirds of Facebook users are outside of college
    • The fastest growing demographic is those 35 years old and older
    User Engagement
    • Average user has 120 friends on the site
    • More than 5 billion minutes are spent on Facebook each day (worldwide)
    • More than 30 million users update their statuses at least once each day
    • More than 8 million users become fans of Pages each day
    • More than 900 million photos uploaded to the site each month
    • More than 10 million videos uploaded each month
    • More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
    • More than 2.5 million events created each month
    • More than 35 million active user groups exist on the site
    International Growth
    • More than 50 translations available on the site, with more than 40 in development
    • About 70% of Facebook users are outside the United States
    • More than 950,000 developers and entrepreneurs from more than 180 countries
    • Every month, more than 70% of Facebook users engage with Platform applications
    • More than 52,000 applications currently available in the Facebook Application Directory
    • More than 100 applications have more than one million monthly active users
    • More than 10,000 websites have implemented Facebook Connect since its general availability in December 2008
    • There are more than 30 million active users currently accessing Facebook through their mobile devices.
    • People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
    • There are more than 150 mobile operators in 50 countries working to deploy and promote Facebook mobile products
    Source July 5, 2009:

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