Social Media Marketing 101: Facebook facts

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

• How can you not use Facebook as part of your everyday marketing strategy when these numbers appear.

• Statistics

  General Growth

  • More than 200 million active users
  • More than 100 million users log on to Facebook at least once each day
  • More than two-thirds of Facebook users are outside of college
  • The fastest growing demographic is those 35 years old and older
  User Engagement

  • Average user has 120 friends on the site
  • More than 5 billion minutes are spent on Facebook each day (worldwide)
  • More than 30 million users update their statuses at least once each day
  • More than 8 million users become fans of Pages each day
  Applications

  • More than 900 million photos uploaded to the site each month
  • More than 10 million videos uploaded each month
  • More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
  • More than 2.5 million events created each month
  • More than 35 million active user groups exist on the site
  International Growth

  • More than 50 translations available on the site, with more than 40 in development
  • About 70% of Facebook users are outside the United States
  Platform

  • More than 950,000 developers and entrepreneurs from more than 180 countries
  • Every month, more than 70% of Facebook users engage with Platform applications
  • More than 52,000 applications currently available in the Facebook Application Directory
  • More than 100 applications have more than one million monthly active users
  • More than 10,000 websites have implemented Facebook Connect since its general availability in December 2008
  Mobile

  • There are more than 30 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
  • There are more than 150 mobile operators in 50 countries working to deploy and promote Facebook mobile products

  Source July 5, 2009: Facebook.com/press/info