First Networking Event for Charlotte Sports Network June 16th

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

First Networking Event for Charlotte Sports Network

  It's time to meet face-to-face. We have 62 active members so I hope we will have a great turn out. This is limited to Charlotte Sports Network LinkedIn members and sports professionals only. If you would like to invite others, please let me know.  June 16th, next Tuesday 

4-6pm M5 Restaurant - inside the Rotunda room  4310 Sharon Road, Suite W01  Charlotte, NC 28211  Admission Free - probably have to buy a drink or two  RSVP by Friday, June 12  Mariellen Auer | mariellen@aueragency.com | 704-236-0568

Color trends

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Color is among the most powerful ways to communicate messages about products, services, causes and ideas.

What are the new color forecasts for 2009-2010?

Believe it or not, there are whispers of Mauve. Do you remember that color?

Muted, light and happy colors are the cornerstones for logos, marketing and clothing.

New Colors are....

Purple: Due to the presidential election, Red plus blue equals Purple shows that it is here to stay

Blue is the new green: Yes green has been the new color that everyone associates with Eco-living. But Blue is considered pure like watery blues, sky blues now represent a commitment to living on a greener planet.

Greyed-out browns and greys: Are the new neutrals.  They also bridge the area between black, which seems so harsh and brown, which doesn't seem strong enough.

White: Of course, Apple made this a popular color with the iPod. You see more hardware available such as filing cabinets, corporate boardrooms. And soft finishes like a matte. And we can't forget that white like blue is a pure color. And more businesses are finding ways to stand out from the crowd.

Yellow: The new color that represents energy. As we bounce back you will see more vivid yellows. It's the new accent color.

Want to add some color to your logo or company marketing materials? We'll spice it up and help you stand out from the all those boring competitors.

www.aueragency.com

New Apparel Design for NewDominion Bank Softball Shirts

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

NewDominion Bank softball team wanted to stand out from the other teams on their weekday league.

We designed a custom softball shirt just for them. With Charlotte's hot nights, we decided to use a performance wicking shirt and sublimate their name, website and number on the shirt.

NDB is very particular about their color as well. Their last order of t-shirts from a local printer ran when they washed them and the blue was everywhere.

Sublimation doesn't run because it's actually heated when they print so the ink the fabric mesh together.

Let us know if we can do a team shirt for your league or company's next event.

www.aueragency.com

Logo Update - Union County Military Assistance Project

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

It's been a week or so since I talked about this project with Union County program where businesses are offering assistance to families of the Military. We are getting close to launching the brand for this new initiative. I can't reveal anything yet, but here is a glimpse at what I created.

Custom Made Apparel is the New Trend

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

I must receive 2-3 calls a week for custom sports apparel requests. What does that mean? To most people it might be t-shirt design, but in my world I work on very technical custom clothing. or cut and sew in layman's terms.

Where to begin: I listen to the clients needs, in some cases they are working on a patent or a new design for retail sales. Then I create a sketch  of the design or pattern. This takes the longest of the whole process. To be able to pull the ideas out of my client's heads is challenging, but that's what we are good at. 

Where to produce: We have many relationships with local, national and; dare I say, global manufacturers. We do a bid and selection process (this is a little more time consuming and expensive part of the process) and then find the best manufacturer to produce the prototype. This means sourcing the fabric, decide if we are going to print our own design on the fabric and then  pick the details of collar and sleeve trim. Sometimes we model after an existing piece or we make our own patterns.

At this point, I'm either designing the graphics that goes on the apparel as well as the logo for the brand. Both are my favorite things to do and probably my niche at Auer Agency.

What about labels? As you've seen in Target or other clothing, they are tagless. This means we can print directly on the inside of the shirt your "tag" and clothing info.

So really custom apparel has come a long way in the past few years. What started out as a t-shirt design and has turned into more fashion driven creations and we are having fun doing it!

As my "tagline" (I couldn't resist)  says on my website www.aueragency.com Addicted to Possibilities and we seem to meet that challenge everyday head on with continued success.