Sunday, February 7, 2010

Auer Agency Chosen to Create Apparel for Family Circle Cup Tennis Tournament

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Auer Agency Chosen to Create Apparel for Family Circle Cup Tennis Tournament


(Charlotte, NC) - The Auer Agency scored an ace at one of the biggest tennis tournaments in the nation when Vapor Apparel of Charleston, SC asked Auer  to partner with them as the official apparel designer for the Family Circle Tennis Tournament.

“We are very excited about partnering with Vapor.  Right now we’re busy creating designs to present to the Family Circle Cup Marketing and Apparel Committee,” said Mariellen Auer, agency president.  “We promise to deliver the coolest apparel the Sony Ericsson WTA Tour has ever seen.”

Vapor Apparel is the official apparel provider for the tournament. After many years, Lacoste stepped down as their main apparel provider. Vapor, headquartered in Charleston, nabbed the tournament's apparel opening.
 
The designs created by the Auer Agency will be on sale throughout the tournament which runs April 10-18 in Charleston, SC.  In addition, the apparel will be available in The Family Circle Tennis Center Pro Shop throughout the year.

Known for its cutting-edge sports designs, Auer Agency creates apparel for a variety of amateur and professional teams, schools and sporting event organizers.  They are best known for their cycling jerseys, which can be seen on riders in many U.S. and Canadian races.  

Auer has worked with Nike, Toyota, Schwinn, Mercury and the Lance Armstrong Foundation.  Mariellen has created results-oriented marketing, advertising and graphic design projects for Wachovia, Disney, NewDominion Bank, Team Yeti Bikes, Children’s Miracle Network and the US National Whitewater Center.

The agency is a pioneer in the use of the innovative sublimation printing process.  Unlike screen printing, which covers the fabric in ink, sublimation dyes the fabric allowing it to breathe and wick the moisture away from an athlete’s body.

In addition to their sports designs, the Auer Agency was recently selected to design specialty photo apparel for 6400 Walgreens stores around the globe.

About the Auer Agency

Headquartered in Charlotte, NC, the Auer Agency is a sports marketing and graphic design firm that delivers team apparel, innovative marketing and brand ideas. www.aueragency.com