Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Client Testimonial: 
Derek Stepanek, owner (3rd generation)
Northtowne Cycling & Fitness
Cedar Rapids Iowa

"She is a wonderfully talented, super sweet, and very gifted apparel designer. We have worked with her for several seasons,
and enjoy every minute of it - you will to. She is exactly the resource you
need to coordinate your coast-to-coast cycling mission. Oh, and by the way she flew up here to ride a day of RAGBRAI and mingle with some of the Iowa
teams she designed custom jerseys for - and survived it! Her background
goes beyond cycling to designing for many sports, industries, non-profits,
etc. so I am confident she can do a spectacular job in serving your group
(Mariellen does that set the bar high enough?)."


Thank you Derek for those thoughts and comments. We love to hear from our clients and especially, those that are happy, happy!

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

StickWithUs.org uses Auer Agency for all their marketing collateral for their lacrosse leagues and events. Check out the latest 2014 Summer Camp flyer we designed for their Copperhead Camp and CSL league. We think it's pretty cool and the client was STOKED!

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Check out my latest client- Cycling team, ‪#‎TeamReeb‬'s t-shirts for this year's 24 Hours of Booty event. BTW that's Beer spelled backwards. We are printing t's for mens, ladies and youth so families and friends can wear them and be noticed along the route cheering everyone on. Check out the cool beer icon on the front.

Racing 2 Cure 2012 Apparel line Designed by Auer Agency

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Auer Agency designed the way cool cutting-edge 2012 apparel line for Racing2Cure.org website and will also be sold at all the NASCAR races too. Racing2Cure.org is a non-profit organization that allocates their fundraising efforts for cancer stricken families.
http://www.racing2cure.org/content/shirt-shop

Check out our latest custom sock project.

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

 Tumult Bike Clothing, sought us out for design and manufacturing of the socks pictured for private label. After months of doing it on his own, the owner realized that we could help source and complete the order while he worked at his full-time job.

We also designed a custom hang tag and thought of all the bells and whistles needed to create the socks and hang tags. We were able to turn this order around shortly for an upcoming race as well.

Start An Uproar!!

Distribution Services now part of our services

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

We have always assisted our clients with apparel design, production, manufacturing and now DISTRIBUTION AND FULFILLMENT services.
Why worry about selling your goods and apparel out of your garage or basement? Do you really have the time to track, pack and drop ship the goods for all your orders? What will happen when you land that big order and you can't do it all by yourself?
Many small companies start out this way, but creating their goods or apparel on their own, however, they fall short of having the time to also pack and ship. We can help with custom packaging from printing your logo on the boxes, package your apparel in poly bags and place hang tags on the apparel and insert brochuresin the shipment to raise awareness about your company and lower your shipping costs by using a larger warehouse and distribution center.
In the end, this allows you to drive up sales, since you will have more time to work on your business and sales.

What isn't to like about our new service offering?

Check out our Wells Fargo Softball Jerseys

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Mortgage Mayhem is the perfect name for this softball team.

We designed the custom logo on the front and put together the order for our local Fort Mill branch of Wells Fargo. I think we hit a home run! Don't you?
Let us know if we can outfit your league! 2 week turnaround time.

NFL Draft Facts and Figures interesting info for today!

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

NFL Draft Facts & Figures

WHAT: 76th Annual National Football League Player Selection Meeting.
WHERE: Radio City Music Hall, 1260 Avenue of the Americas, New York City (Between 50th and 51st Streets).
WHEN: 8 p.m. ET, Thursday, April 28 (Round 1); 6 p.m. ET, Friday, April 29 (Rounds 2-3); and 12 p.m. ET, Saturday, April 30 (Rounds 4-7).
The first round will conclude on Thursday by approximately 11:30 p.m. ET. In 2010, the first round consumed three hours and 28 minutes. The second and third rounds will conclude on Friday by approximately 10:15 p.m. ET. The second and third rounds took four hours and six minutes in 2010. The draft will conclude at approximately 7:15 p.m. ET on Saturday with the final four rounds. Rounds 4 through 7 lasted seven hours and eight minutes in 2010.

DRAFTING: Representatives of the 32 NFL clubs by telephone communication with their general managers, coaches and scouts.

ROUNDS: Seven Rounds - Round 1 on Thursday, April 28; Rounds 2 and 3 on Friday, April 29; and Rounds 4 through 7 on Saturday, April 30.
There will be 254 selections, including 32 compensatory choices that have been awarded to 16 teams that suffered a net loss of certain quality unrestricted free agents last year.
The following 32 compensatory choices will supplement the 222 regular choices in the seven rounds. Round 3: Carolina - 33. Round 4: Tennessee - 33, Green Bay - 34. Round 5: Baltimore - 33, Baltimore - 34. Round 6: New York Giants - 33, Kansas City - 34, Minnesota - 35, San Diego - 36, New York Giants - 37, Carolina - 38. Round 7: San Diego - 33, Miami - 34, Minnesota - 35, Philadelphia - 36, Tampa Bay - 37, San Francisco - 38, Philadelphia - 39, Oakland - 40, Seattle - 41, New Orleans - 42, Carolina - 43, Buffalo - 44, Cincinnati - 45, Denver - 46, Cleveland - 47, Arizona - 48, San Francisco - 49, Tennessee - 50, Dallas - 51, Washington - 52, Houston - 53.
New England (numbers 17 and 28) has two selections in the first round. Oakland does not have a first-round pick. All other teams have one first-round choice.

PANTHERS PICKS: Carolina has eight selections in the draft: first round (1st overall), third round (65th and 97th overall), fourth round (98th overall), fifth round (132nd overall), sixth round (166th and 203rd overall) and seventh round (244th overall).
The Panthers second choices in the third and sixth rounds as well as their seventh-round pick are compensatory selections.
Carolina traded its second-rounder to New England in order to draft wide receiver Armanti Edwards last year and sent its seventh-rounder to Green Bay for long snapper J.J. Jansen in 2009.
TIME LIMITS: Round 1 - 10 minutes per selection. Round 2 - Seven minutes per selection. Rounds 3 through 7 - Five minutes per selection.
TELEVISION: NFL Network and ESPN/ESPN 2 will televise the draft on all three days.

Baseball Fever! Charlotte Knights Home Opener tonight

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

I'm so excited that its spring, we just had our crazy storm this week and its been just gorgeous here in the Carolinas since Wednesday.

Tonight is Charlotte Knights, home opener against the Norfolk  Tides. They are giving away Fleece Blankie's too.

Grab a friend, your kids or a date and head out there tonight!!

LEave early, as it tends to back up for miles and they are still charging for parking.

Tickets start at $8. 

Go Knights!!

Featured Charlotte Business Journal Article

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Call us at 704-236-0568 if you want us to review your current Facebook page and make some suggestions.

We are helping several people realize that FACEBOOK is the next venue to market.

I’ve just started a Facebook page for my business. Now what?

Mariellen Auer, owner, Auer Agency: Create a custom- and professional-looking Facebook page with a profile picture, your logo, a list of services and products, and contact information. The next step is to get people to follow you, like you and make your page their favorite.

Use your current source of friends to ask them to like you and follow your business page. Create fun games or marketing campaigns such as offering a $10 discount to the first 10 people who like your page.

Also create and manage targeted ...

Read more: Expert advice on your questions | Charlotte Business Journal

You need to be a subscriber to read the entire article. but there is the beginning of it..

http://www.bizjournals.com/charlotte/print-edition/2011/03/11/expert-advice-on-your-questions.html

I’ve just started a Facebook page for my business. Now what?

Mariellen Auer, owner, Auer Agency: Create a custom- and professional-looking Facebook page with a profile picture, your logo, a list of services and products, and contact information. The next step is to get people to follow you, like you and make your page their favorite.

Use your current source of friends to ask them to like you and follow your business page. Create fun games or marketing campaigns such as offering a $10 discount to the first 10 people who like your page.

Also create and manage targeted ...

Read more: Expert advice on your questions | Charlotte Business Journal

 

 

______________________________________ 

This was the article in its entirety that I sent to the Charlotte Business Journal

Create a custom and professional looking Facebook page:

- Create a custom profile picture with your logo, list of services/products and contact information.

- Design and make your own Landing Page as the default.

- Set-up Custom Tabs. Name them weekly specials or coupons.

The next step is to get people to follow you, LIKE you and make your page their favorite.

-       Use your current source of friends to ask them to LIKE you and follow your business page

-       Create fun games or marketing campaigns. Such as the first 10 people who LIKE this page get $10 off their next order.

-       Create and manage Targeted Facebook ads.

-       Increase your followers by following people you know and ask them to LIKE your business page.

-       Add the Facebook link to your business cards, email signature and website home page and contact page.

 

Facebook Tip: Did you know you can Download what you've posted?

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Please remember to click on the LIKE button on our facebook page!

Download Your Information

Get a copy of the data you've put on Facebook.

To find this to to your home page

1) Click on Account in the upper right hand corner

2) Click on Settings tab

3) Scroll down to Download Your Information.

 

 This tool lets you download a copy of your information, including your photos and videos, posts on your wall, all of your messages, your friend list and other content you have shared on your profile. Within this zip file you will have access to your data in a simple, browseable manner. Learn More about downloading a copy of your information

Easy peasy....

Check out the latest in Spring's Apparel and Sports Bags

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Happy Monday!

Check out our apparel/promotional website for the newest in apparel and gear. Just click on the links below to view the newest products from SanMar a company that is  always on the cutting-edge. Prices are listed on the website.

My personal favs are
L528, Ladies Performance Polo. Actually looks sexy for a polo shirt for women!
NEW OGIO® - Contender Large Duffel. 112008 (comes in orange!!)

We have great pricing and you can add your company name to any of these products.

Call me today to order or for a quote!
704-236-0568 or mariellen@aueragency.com

____________________________________________
NEW Port Authority® - Ladies Silk Touch™ Interlock
             Button-Front Sport Shirt. L523
   Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7190821

 NEW Port Authority® - Ladies Silk Touch™ Interlock
             Cardigan. L530
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7190823

 NEW District Threads&#174 - Junior Ladies Racerback Tank.
             DT237
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7191034

 NEW District Threads&#174 - Junior Ladies Tunic. DT236
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7191115

 NEW OGIO® - Contender Large Duffel. 112008
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7191244

 NEW OGIO® - Contender Medium Duffel. 112009
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7191262

 NEW Port Authority - Ladies Performance Fine Jacquard Sport
             Shirt. L528
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7190748

 NEW Port Authority® Essential Jacket. J305
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7190901

NEW Port Authority® Ladies Silk Touch™ Interlock Scoop
             Neck Shirt. L522
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7190774

NEW Sport-Tek&#174 - Ladies NRG Fitness Jacket. LST885.
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7189311

 

Facebook Tip: Do you want 3,000 or 3 Million followers?

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

1 fan and counting....

Everyone wants as many followers as they can get. But do you really?

Facebook's redesigned homepage provides brands with the same level of interaction that user have among their friends, yet only a few shining popular brands have truly leveraged Facebook's fan base.

It should be obvious to any business owner that thousands of fans can create an extremely effective promotional channel but can you actually take action to drive more fans or is just a natual evolution?  

Large companies like Coca-Cola will have fans that set-up pages for them and those pages can often grow to milions of users, but unfortunately small to mid-sized businesses can't just set-up a page and let the people do the rest.

Instead. lesser known brands need to invest heavily in brand development and leverage the various social media channels available to them to interact directly with their followers, fans and customers. 

The measure of success with any social media campaign is not whether you attracted 3,000 fans or 3 million, but whether you've attracted a large number of targeted fans who are loyal and will convert to the final sale.

Give us a call or email me at mariellen@aueragency.com and we can review your current social media situation.

Friday's Facebook Tip: What is the LIKE button?

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Friday's Facebook Tip:
What does it mean to "Like" a Page?

When you click "Like" on a Page, in an advertisement, or on content off of Facebook, you are making a connection. The connection will be displayed in your profile and on your Wall and your friends may receive a News Feed story about the connection. You may be displayed on the Page you connected to, in advertisements about that Page, or in social plugins next to the content you like. The Page may also post content into your News Feed or send you messages. You may also share this connection with applications on the Facebook Platform.

You always have control over your connections. You can unlike most content immediately, manage your connections on your profile, and restrict who you share your connections with in your privacy settings.

Making a connection with a targeted user, is organic and leads to direct communication with  your customer and the final sale.

Fast Frame markets the Like Banner in their custom profile pic.

Tuesdays Facebook Tip How to Manage Photos at Top of Profile

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Tuesday Facebook tip:  

How do those photos appear in the boxes at the top of my profile? 

First of all you have to tag yourself in the pictures.

•     You can do this when you are uploading your pics, or clicking on a pic and tagging it with your name.
•     Other people may tag you in their photo albums as well, and that maybe why there are pics there you don't have in your albums.

If there are pics that you don't want up there you can delete them:

•     Simply click on the box and in the upper right hand corner an "x" appears
•     Click on the x and that picture won't ever appear again at the top. It will remain in your photo library.

Check out our Latest Client Facebook Designs

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Dilworth Packing and Fast Frame are the latest in our facebook designs. Clients now for over a year, we have designed ads, posters and other marketing materials for them. Our latest project is of course, the HOT facebook profile pic.

We had designed ads for them earlier and took the artwork and copy from those ads and created a facebook profile pic that gets attention!!

Call us today so we can create a custom facebook design for you or your business. 

Starting at $85 for a facebook profile pic or we can design custom tabs and pages that link to specific pages on your website. Driving more business to it and more money in your pocket!

Facebook Designs - We Can Do It For You!

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

As you know Facebook has become one of the fastest growing ways to market yourself or your company. With over 500 million active users, it has changed the way we communicate and advertise.

The latest trend is custom profile/facebook pages and twitter backgrounds.

We can design and upload these in a day or 2.

Introductory pricing is as follows:
$25 for custom Facebook profile pic (see attached samples)
$150 custom Facebook profile Pic and custom page design
$200 for all 3. Profile pic, custom facebook design and twitter design. (see fire image as twitter example)

Or try facebook targeted ads, Designs start at $50.

I am also partnering with a social media marketing guru and offering strategy planning. We'll have you up to 60,000 facebook fans or twitter followers in a few weeks.

I hope as we all do that 2011, is our year of recovering and reviving!! What better way than a facebook facelift and a shot of creative juices for marketing.

2010 Greatest (and the naughtiest) Moments in Sports

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

I thought I would do a fun post today.
Links to some of the most outrageous, icons who flopped, entertaining and amazing moments in sports.

Hopefully 2011 will be just as entertaining, maybe Kim Kardishan will date Brett Favre, Panthers will win the Super Bowl and Western Michigan University (my alma mater) will win a basketball championship.

Gorgeous Photos
http://blogs.denverpost.com/captured/2010/12/21/the-game-2010-sports-photos-of-the-year/2595/

YouTube Videos! Saints win super bowl and other epic stories
http://forbezdvd.com/cod.php?v=MTEzNzE&utm_medium=twitter&utm_source=twitterfeed\


High school and College Highlights... can you say Penn State Women's Volleyball Champs!?!?!?!
http://www.wjactv.com/video/26283714/index.html\

World Cup Championship
http://espn.go.com/espn/page2/index?id=5373986

Santa's Naughty List - yes Favre is #1
http://sports.espn.go.com/espn/page2/story?id=5949591

5 Tips You Need to Know when placing your jersey order

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

In the middle of all the hustle and bustle of the holiday season... there are some serious questions to be answered... Who is going to design our team's cycling jersey this year? Which manufacturer are we going to use? Can we find someone to meet our budget? What about sizing?


December is normally the busiest time for me, as many teams are putting together their orders to guarantee their brand spanking new kits arrive in time for the their first race.
In my 14 years of designing apparel, I've seen some great designs and some not so great designs.
There are many different ways to design your jerseys. We can do full custom, semi-custom or print on an existing jersey.

• As you can imagine the full custom takes the longest to design and produce. But has the most FLASH at the finish line.
• Semi-custom means that the design is already printed and a jersey is already sewn and ready to go, we just have to print on it. This is perfect for small teams less than 24. However, you may show up race day with others in the same template design.
• Printing on an existing jersey - If you see my PBR jersey, we just printed on a white jersey and this is great for small orders and quick turnaround time.

1. Set the team's budget and collect down payment from team early on. Avoids stress and late orders. Most manufacturers require 1/2 up front at beginning of order.
2. Set a realistic deadline. Some clients work 4 months ahead. This is ideal because some production times run 4-8 weeks depending on the amount of orders.
3. Get artwork in vector or original format. Right clicking on your sponsor's website and giving me a .jpg won't work. I'll have to redraw the logo for a small fee. 
 4. I wish I could wave my magic wand and get your order in as soon as we talk. The clock starts ticking when artwork proof is approved from the manufacturer. Just because we talked about it Friday on Nov. 5th nothing happens until artwork is submitted.
5. I have relationships with all the manufacturers, from Primal Wear, Giordana, Pearl Izumi, ZBikewear, Sugoi, Louis Garneau, Voler, Hincapie. I've been at their plants, worked with them and have even my own designed retail apparel lines.

I'm the perfect person for you to work with, I design, gather quotes, manage the order and make sure order comes in on time and correct, so you can be out there riding. I don't know of anyone else that does what I do. Pretty cool, eh?

I would be more than happy to come to one of your monthly meetings to bring samples and answer questions. Free pizza and a couple of beers and I'll share all my vast knowledge. I'm available any Tuesday or Wednesday night and some weekends.

Holiday Snuggle Gift IDeas

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Have you wanted to snuggle one of your clients?

That got your attention didn't? Check out the flyer below for neat holiday gift ideas for friends and family, sporting your company logo.
Gifts from $6-$60
I think the fleece blanket is very unique and is great for tree lightings, early morning marathons or yes even snuggling with your client.
Now that's customer service. LOL

• The price listed is for the garment only.
• 12 piece minimum is required.  Price drops after minimum is met.
• Embroidery, shipping and taxes are additional.