Featured Charlotte Business Journal Article

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Call us at 704-236-0568 if you want us to review your current Facebook page and make some suggestions.

We are helping several people realize that FACEBOOK is the next venue to market.

I’ve just started a Facebook page for my business. Now what?

Mariellen Auer, owner, Auer Agency: Create a custom- and professional-looking Facebook page with a profile picture, your logo, a list of services and products, and contact information. The next step is to get people to follow you, like you and make your page their favorite.

Use your current source of friends to ask them to like you and follow your business page. Create fun games or marketing campaigns such as offering a $10 discount to the first 10 people who like your page.

Also create and manage targeted ...

Read more: Expert advice on your questions | Charlotte Business Journal

You need to be a subscriber to read the entire article. but there is the beginning of it..

http://www.bizjournals.com/charlotte/print-edition/2011/03/11/expert-advice-on-your-questions.html

I’ve just started a Facebook page for my business. Now what?

Mariellen Auer, owner, Auer Agency: Create a custom- and professional-looking Facebook page with a profile picture, your logo, a list of services and products, and contact information. The next step is to get people to follow you, like you and make your page their favorite.

Use your current source of friends to ask them to like you and follow your business page. Create fun games or marketing campaigns such as offering a $10 discount to the first 10 people who like your page.

Also create and manage targeted ...

Read more: Expert advice on your questions | Charlotte Business Journal

 

 

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This was the article in its entirety that I sent to the Charlotte Business Journal

Create a custom and professional looking Facebook page:

- Create a custom profile picture with your logo, list of services/products and contact information.

- Design and make your own Landing Page as the default.

- Set-up Custom Tabs. Name them weekly specials or coupons.

The next step is to get people to follow you, LIKE you and make your page their favorite.

-       Use your current source of friends to ask them to LIKE you and follow your business page

-       Create fun games or marketing campaigns. Such as the first 10 people who LIKE this page get $10 off their next order.

-       Create and manage Targeted Facebook ads.

-       Increase your followers by following people you know and ask them to LIKE your business page.

-       Add the Facebook link to your business cards, email signature and website home page and contact page.

 

Facebook Tip: Did you know you can Download what you've posted?

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Please remember to click on the LIKE button on our facebook page!

Download Your Information

Get a copy of the data you've put on Facebook.

To find this to to your home page

1) Click on Account in the upper right hand corner

2) Click on Settings tab

3) Scroll down to Download Your Information.

 

 This tool lets you download a copy of your information, including your photos and videos, posts on your wall, all of your messages, your friend list and other content you have shared on your profile. Within this zip file you will have access to your data in a simple, browseable manner. Learn More about downloading a copy of your information

Easy peasy....

Check out the latest in Spring's Apparel and Sports Bags

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Happy Monday!

Check out our apparel/promotional website for the newest in apparel and gear. Just click on the links below to view the newest products from SanMar a company that is  always on the cutting-edge. Prices are listed on the website.

My personal favs are
L528, Ladies Performance Polo. Actually looks sexy for a polo shirt for women!
NEW OGIO® - Contender Large Duffel. 112008 (comes in orange!!)

We have great pricing and you can add your company name to any of these products.

Call me today to order or for a quote!
704-236-0568 or mariellen@aueragency.com

____________________________________________
NEW Port Authority® - Ladies Silk Touch™ Interlock
             Button-Front Sport Shirt. L523
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 NEW Port Authority® - Ladies Silk Touch™ Interlock
             Cardigan. L530
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7190823

 NEW District Threads&#174 - Junior Ladies Racerback Tank.
             DT237
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7191034

 NEW District Threads&#174 - Junior Ladies Tunic. DT236
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7191115

 NEW OGIO® - Contender Large Duffel. 112008
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7191244

 NEW OGIO® - Contender Medium Duffel. 112009
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7191262

 NEW Port Authority - Ladies Performance Fine Jacquard Sport
             Shirt. L528
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7190748

 NEW Port Authority® Essential Jacket. J305
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7190901

NEW Port Authority® Ladies Silk Touch™ Interlock Scoop
             Neck Shirt. L522
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7190774

NEW Sport-Tek&#174 - Ladies NRG Fitness Jacket. LST885.
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7189311

 

Facebook Tip: Do you want 3,000 or 3 Million followers?

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

1 fan and counting....

Everyone wants as many followers as they can get. But do you really?

Facebook's redesigned homepage provides brands with the same level of interaction that user have among their friends, yet only a few shining popular brands have truly leveraged Facebook's fan base.

It should be obvious to any business owner that thousands of fans can create an extremely effective promotional channel but can you actually take action to drive more fans or is just a natual evolution?  

Large companies like Coca-Cola will have fans that set-up pages for them and those pages can often grow to milions of users, but unfortunately small to mid-sized businesses can't just set-up a page and let the people do the rest.

Instead. lesser known brands need to invest heavily in brand development and leverage the various social media channels available to them to interact directly with their followers, fans and customers. 

The measure of success with any social media campaign is not whether you attracted 3,000 fans or 3 million, but whether you've attracted a large number of targeted fans who are loyal and will convert to the final sale.

Give us a call or email me at mariellen@aueragency.com and we can review your current social media situation.

Friday's Facebook Tip: What is the LIKE button?

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Friday's Facebook Tip:
What does it mean to "Like" a Page?

When you click "Like" on a Page, in an advertisement, or on content off of Facebook, you are making a connection. The connection will be displayed in your profile and on your Wall and your friends may receive a News Feed story about the connection. You may be displayed on the Page you connected to, in advertisements about that Page, or in social plugins next to the content you like. The Page may also post content into your News Feed or send you messages. You may also share this connection with applications on the Facebook Platform.

You always have control over your connections. You can unlike most content immediately, manage your connections on your profile, and restrict who you share your connections with in your privacy settings.

Making a connection with a targeted user, is organic and leads to direct communication with  your customer and the final sale.

Fast Frame markets the Like Banner in their custom profile pic.

Tuesdays Facebook Tip How to Manage Photos at Top of Profile

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Tuesday Facebook tip:  

How do those photos appear in the boxes at the top of my profile? 

First of all you have to tag yourself in the pictures.

•     You can do this when you are uploading your pics, or clicking on a pic and tagging it with your name.
•     Other people may tag you in their photo albums as well, and that maybe why there are pics there you don't have in your albums.

If there are pics that you don't want up there you can delete them:

•     Simply click on the box and in the upper right hand corner an "x" appears
•     Click on the x and that picture won't ever appear again at the top. It will remain in your photo library.