Auer Agency

Check out our latest custom sock project.

2011-12-27T13:00:00.000-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Tumult Bike Clothing, sought us out for design and manufacturing of the socks pictured for private label. After months of doing it on his own, the owner realized that we could help source and complete the order while he worked at his full-time job.

We also designed a custom hang tag and thought of all the bells and whistles needed to create the socks and hang tags. We were able to turn this order around shortly for an upcoming race as well.

Start An Uproar!!

Distribution Services now part of our services

2011-12-27T12:46:00.001-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

We have always assisted our clients with apparel design, production, manufacturing and now DISTRIBUTION AND FULFILLMENT services.
Why worry about selling your goods and apparel out of your garage or basement? Do you really have the time to track, pack and drop ship the goods for all your orders? What will happen when you land that big order and you can't do it all by yourself?
Many small companies start out this way, but creating their goods or apparel on their own, however, they fall short of having the time to also pack and ship. We can help with custom packaging from printing your logo on the boxes, package your apparel in poly bags and place hang tags on the apparel and insert brochuresin the shipment to raise awareness about your company and lower your shipping costs by using a larger warehouse and distribution center.
In the end, this allows you to drive up sales, since you will have more time to work on your business and sales.

What isn't to like about our new service offering?

Check out our Wells Fargo Softball Jerseys

2011-04-28T13:28:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Mortgage Mayhem is the perfect name for this softball team.

We designed the custom logo on the front and put together the order for our local Fort Mill branch of Wells Fargo. I think we hit a home run! Don't you?
Let us know if we can outfit your league! 2 week turnaround time.

NFL Draft Facts and Figures interesting info for today!

2011-04-28T13:21:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

NFL Draft Facts & Figures

WHAT: 76th Annual National Football League Player Selection Meeting.
WHERE: Radio City Music Hall, 1260 Avenue of the Americas, New York City (Between 50th and 51st Streets).
WHEN: 8 p.m. ET, Thursday, April 28 (Round 1); 6 p.m. ET, Friday, April 29 (Rounds 2-3); and 12 p.m. ET, Saturday, April 30 (Rounds 4-7).
The first round will conclude on Thursday by approximately 11:30 p.m. ET. In 2010, the first round consumed three hours and 28 minutes. The second and third rounds will conclude on Friday by approximately 10:15 p.m. ET. The second and third rounds took four hours and six minutes in 2010. The draft will conclude at approximately 7:15 p.m. ET on Saturday with the final four rounds. Rounds 4 through 7 lasted seven hours and eight minutes in 2010.

DRAFTING: Representatives of the 32 NFL clubs by telephone communication with their general managers, coaches and scouts.

ROUNDS: Seven Rounds - Round 1 on Thursday, April 28; Rounds 2 and 3 on Friday, April 29; and Rounds 4 through 7 on Saturday, April 30.
There will be 254 selections, including 32 compensatory choices that have been awarded to 16 teams that suffered a net loss of certain quality unrestricted free agents last year.
The following 32 compensatory choices will supplement the 222 regular choices in the seven rounds. Round 3: Carolina - 33. Round 4: Tennessee - 33, Green Bay - 34. Round 5: Baltimore - 33, Baltimore - 34. Round 6: New York Giants - 33, Kansas City - 34, Minnesota - 35, San Diego - 36, New York Giants - 37, Carolina - 38. Round 7: San Diego - 33, Miami - 34, Minnesota - 35, Philadelphia - 36, Tampa Bay - 37, San Francisco - 38, Philadelphia - 39, Oakland - 40, Seattle - 41, New Orleans - 42, Carolina - 43, Buffalo - 44, Cincinnati - 45, Denver - 46, Cleveland - 47, Arizona - 48, San Francisco - 49, Tennessee - 50, Dallas - 51, Washington - 52, Houston - 53.
New England (numbers 17 and 28) has two selections in the first round. Oakland does not have a first-round pick. All other teams have one first-round choice.

PANTHERS PICKS: Carolina has eight selections in the draft: first round (1st overall), third round (65th and 97th overall), fourth round (98th overall), fifth round (132nd overall), sixth round (166th and 203rd overall) and seventh round (244th overall).
The Panthers second choices in the third and sixth rounds as well as their seventh-round pick are compensatory selections.
Carolina traded its second-rounder to New England in order to draft wide receiver last year and sent its seventh-rounder to Green Bay for long snapper in 2009.
TIME LIMITS: Round 1 - 10 minutes per selection. Round 2 - Seven minutes per selection. Rounds 3 through 7 - Five minutes per selection.
TELEVISION: NFL Network and ESPN/ESPN 2 will televise the draft on all three days.

Baseball Fever! Charlotte Knights Home Opener tonight

2011-04-08T10:06:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

I'm so excited that its spring, we just had our crazy storm this week and its been just gorgeous here in the Carolinas since Wednesday.

Tonight is Charlotte Knights, home opener against the Norfolk Tides. They are giving away Fleece Blankie's too.

Grab a friend, your kids or a date and head out there tonight!!

LEave early, as it tends to back up for miles and they are still charging for parking.

Tickets start at $8.

Go Knights!!

Featured Charlotte Business Journal Article

2011-03-11T18:24:00.000-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Call us at 704-236-0568 if you want us to review your current Facebook page and make some suggestions.

We are helping several people realize that FACEBOOK is the next venue to market.

I’ve just started a Facebook page for my business. Now what?

Mariellen Auer, owner, Auer Agency: Create a custom- and professional-looking Facebook page with a profile picture, your logo, a list of services and products, and contact information. The next step is to get people to follow you, like you and make your page their favorite.

Use your current source of friends to ask them to like you and follow your business page. Create fun games or marketing campaigns such as offering a $10 discount to the first 10 people who like your page.

Also create and manage targeted ...

You need to be a subscriber to read the entire article. but there is the beginning of it..

http://www.bizjournals.com/charlotte/print-edition/2011/03/11/expert-advice-on-your-questions.html

I’ve just started a Facebook page for my business. Now what?

Also create and manage targeted ...

______________________________________

This was the article in its entirety that I sent to the Charlotte Business Journal

Create a custom and professional looking Facebook page:

- Create a custom profile picture with your logo, list of services/products and contact information.

- Design and make your own Landing Page as the default.

- Set-up Custom Tabs. Name them weekly specials or coupons.

The next step is to get people to follow you, LIKE you and make your page their favorite.

-       Use your current source of friends to ask them to LIKE you and follow your business page

-       Create fun games or marketing campaigns. Such as the first 10 people who LIKE this page get $10 off their next order.

-       Create and manage Targeted Facebook ads.

-       Increase your followers by following people you know and ask them to LIKE your business page.

-       Add the Facebook link to your business cards, email signature and website home page and contact page.

Facebook Tip: Did you know you can Download what you've posted?

2011-03-09T16:57:00.000-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Please remember to click on the LIKE button on our facebook page!

Download Your Information

Get a copy of the data you've put on Facebook.

To find this to to your home page

1) Click on Account in the upper right hand corner

2) Click on Settings tab

3) Scroll down to Download Your Information.

This tool lets you download a copy of your information, including your photos and videos, posts on your wall, all of your messages, your friend list and other content you have shared on your profile. Within this zip file you will have access to your data in a simple, browseable manner. Learn More about downloading a copy of your information

Easy peasy....

Check out the latest in Spring's Apparel and Sports Bags

2011-03-07T13:40:00.000-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Happy Monday!

Check out our apparel/promotional website for the newest in apparel and gear. Just click on the links below to view the newest products from SanMar a company that is always on the cutting-edge. Prices are listed on the website.

My personal favs are
L528, Ladies Performance Polo. Actually looks sexy for a polo shirt for women!
NEW OGIO® - Contender Large Duffel. 112008 (comes in orange!!)

We have great pricing and you can add your company name to any of these products.

Call me today to order or for a quote!
704-236-0568 or mariellen@aueragency.com

____________________________________________
NEW Port Authority® - Ladies Silk Touch™ Interlock
             Button-Front Sport Shirt. L523
   Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7190821

NEW Port Authority® - Ladies Silk Touch™ Interlock
             Cardigan. L530
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7190823

NEW District Threads&#174 - Junior Ladies Racerback Tank.
             DT237
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7191034

NEW District Threads&#174 - Junior Ladies Tunic. DT236
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7191115

NEW OGIO® - Contender Large Duffel. 112008
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7191244

NEW OGIO® - Contender Medium Duffel. 112009
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7191262

NEW Port Authority - Ladies Performance Fine Jacquard Sport
             Shirt. L528
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7190748

NEW Port Authority® Essential Jacket. J305
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7190901

NEW Port Authority® Ladies Silk Touch™ Interlock Scoop
             Neck Shirt. L522
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7190774

NEW Sport-Tek&#174 - Ladies NRG Fitness Jacket. LST885.
    Preview: http://www.companycasuals.com/aueragency/b.jsp?id=7189311

Facebook Tip: Do you want 3,000 or 3 Million followers?

2011-03-05T13:30:00.008-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

1 fan and counting....

Everyone wants as many followers as they can get. But do you really?

Facebook's redesigned homepage provides brands with the same level of interaction that user have among their friends, yet only a few shining popular brands have truly leveraged Facebook's fan base.

It should be obvious to any business owner that thousands of fans can create an extremely effective promotional channel but can you actually take action to drive more fans or is just a natual evolution?

Large companies like Coca-Cola will have fans that set-up pages for them and those pages can often grow to milions of users, but unfortunately small to mid-sized businesses can't just set-up a page and let the people do the rest.

Instead. lesser known brands need to invest heavily in brand development and leverage the various social media channels available to them to interact directly with their followers, fans and customers.

The measure of success with any social media campaign is not whether you attracted 3,000 fans or 3 million, but whether you've attracted a large number of targeted fans who are loyal and will convert to the final sale.

Give us a call or email me at mariellen@aueragency.com and we can review your current social media situation.

Friday's Facebook Tip: What is the LIKE button?

2011-03-04T17:56:00.000-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Friday's Facebook Tip:
What does it mean to "Like" a Page?

When you click "Like" on a Page, in an advertisement, or on content off of Facebook, you are making a connection. The connection will be displayed in your profile and on your Wall and your friends may receive a News Feed story about the connection. You may be displayed on the Page you connected to, in advertisements about that Page, or in social plugins next to the content you like. The Page may also post content into your News Feed or send you messages. You may also share this connection with applications on the Facebook Platform.

You always have control over your connections. You can unlike most content immediately, manage your connections on your profile, and restrict who you share your connections with in your privacy settings.

Making a connection with a targeted user, is organic and leads to direct communication with your customer and the final sale.

Fast Frame markets the Like Banner in their custom profile pic.

Tuesdays Facebook Tip How to Manage Photos at Top of Profile

2011-03-03T09:22:00.001-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Tuesday Facebook tip:

How do those photos appear in the boxes at the top of my profile?

First of all you have to tag yourself in the pictures.

You can do this when you are uploading your pics, or clicking on a pic and tagging it with your name.
Other people may tag you in their photo albums as well, and that maybe why there are pics there you don't have in your albums.

If there are pics that you don't want up there you can delete them:

Simply click on the box and in the upper right hand corner an "x" appears
Click on the x and that picture won't ever appear again at the top. It will remain in your photo library.

Check out our Latest Client Facebook Designs

2011-02-14T12:32:00.000-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Dilworth Packing and Fast Frame are the latest in our facebook designs. Clients now for over a year, we have designed ads, posters and other marketing materials for them. Our latest project is of course, the HOT facebook profile pic.

We had designed ads for them earlier and took the artwork and copy from those ads and created a facebook profile pic that gets attention!!

Call us today so we can create a custom facebook design for you or your business.

Starting at $85 for a facebook profile pic or we can design custom tabs and pages that link to specific pages on your website. Driving more business to it and more money in your pocket!

Facebook Designs - We Can Do It For You!

2011-01-18T14:43:00.000-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

As you know Facebook has become one of the fastest growing ways to market yourself or your company. With over 500 million active users, it has changed the way we communicate and advertise.

The latest trend is custom profile/facebook pages and twitter backgrounds.

We can design and upload these in a day or 2.

Introductory pricing is as follows:
$25 for custom Facebook profile pic (see attached samples)
$150 custom Facebook profile Pic and custom page design
$200 for all 3. Profile pic, custom facebook design and twitter design. (see fire image as twitter example)

Or try facebook targeted ads, Designs start at $50.

I am also partnering with a social media marketing guru and offering strategy planning. We'll have you up to 60,000 facebook fans or twitter followers in a few weeks.

I hope as we all do that 2011, is our year of recovering and reviving!! What better way than a facebook facelift and a shot of creative juices for marketing.

2010 Greatest (and the naughtiest) Moments in Sports

2010-12-27T08:40:00.000-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

I thought I would do a fun post today.
Links to some of the most outrageous, icons who flopped, entertaining and amazing moments in sports.

Hopefully 2011 will be just as entertaining, maybe Kim Kardishan will date Brett Favre, Panthers will win the Super Bowl and Western Michigan University (my alma mater) will win a basketball championship.

Gorgeous Photos
http://blogs.denverpost.com/captured/2010/12/21/the-game-2010-sports-photos-of-the-year/2595/

YouTube Videos! Saints win super bowl and other epic stories
http://forbezdvd.com/cod.php?v=MTEzNzE&utm_medium=twitter&utm_source=twitterfeed\

High school and College Highlights... can you say Penn State Women's Volleyball Champs!?!?!?!
http://www.wjactv.com/video/26283714/index.html\

World Cup Championship
http://espn.go.com/espn/page2/index?id=5373986

Santa's Naughty List - yes Favre is #1
http://sports.espn.go.com/espn/page2/story?id=5949591

5 Tips You Need to Know when placing your jersey order

2010-11-29T23:35:00.001-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

In the middle of all the hustle and bustle of the holiday season... there are some serious questions to be answered... Who is going to design our team's cycling jersey this year? Which manufacturer are we going to use? Can we find someone to meet our budget? What about sizing?

December is normally the busiest time for me, as many teams are putting together their orders to guarantee their brand spanking new kits arrive in time for the their first race.
In my 14 years of designing apparel, I've seen some great designs and some not so great designs.
There are many different ways to design your jerseys. We can do full custom, semi-custom or print on an existing jersey.

As you can imagine the full custom takes the longest to design and produce. But has the most FLASH at the finish line.
Semi-custom means that the design is already printed and a jersey is already sewn and ready to go, we just have to print on it. This is perfect for small teams less than 24. However, you may show up race day with others in the same template design.
Printing on an existing jersey - If you see my PBR jersey, we just printed on a white jersey and this is great for small orders and quick turnaround time.

1. Set the team's budget and collect down payment from team early on. Avoids stress and late orders. Most manufacturers require 1/2 up front at beginning of order.
2. Set a realistic deadline. Some clients work 4 months ahead. This is ideal because some production times run 4-8 weeks depending on the amount of orders.
3. Get artwork in vector or original format. Right clicking on your sponsor's website and giving me a .jpg won't work. I'll have to redraw the logo for a small fee.
4. I wish I could wave my magic wand and get your order in as soon as we talk. The clock starts ticking when artwork proof is approved from the manufacturer. Just because we talked about it Friday on Nov. 5th nothing happens until artwork is submitted.
5. I have relationships with all the manufacturers, from Primal Wear, Giordana, Pearl Izumi, ZBikewear, Sugoi, Louis Garneau, Voler, Hincapie. I've been at their plants, worked with them and have even my own designed retail apparel lines.

I'm the perfect person for you to work with, I design, gather quotes, manage the order and make sure order comes in on time and correct, so you can be out there riding. I don't know of anyone else that does what I do. Pretty cool, eh?

I would be more than happy to come to one of your monthly meetings to bring samples and answer questions. Free pizza and a couple of beers and I'll share all my vast knowledge. I'm available any Tuesday or Wednesday night and some weekends.

Holiday Snuggle Gift IDeas

2010-11-29T23:33:00.000-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Have you wanted to snuggle one of your clients?

That got your attention didn't? Check out the flyer below for neat holiday gift ideas for friends and family, sporting your company logo.
Gifts from $6-$60
I think the fleece blanket is very unique and is great for tree lightings, early morning marathons or yes even snuggling with your client.
Now that's customer service. LOL

The price listed is for the garment only.
12 piece minimum is required. Price drops after minimum is met.
Embroidery, shipping and taxes are additional.

HAPPY THANKSGIVING - COOL ARTWORK!

2010-11-22T11:24:00.000-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Happy Thanksgiving

Thanksgiving is a perfect time
To stop and reminisce
About the many hours we've spent
Discussing that and this-
The laughs, the smiles
That we have known
The wonderful things we've done
That make the friendship that we share
A very special one!
Have a lovely Thanksgiving Day, my friends!

Mariellen, Jack & Ava Auer

T-shirt Design with Silver Ink

2010-11-22T10:58:00.000-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

I'm working on my first apparel design that incorporates silver ink. You know you see all these cool shirts out there, with the silver on it. I hope this works out. They want to do it on a burnout t-shirt as well.

I can't reveal the design or client, just yet, but hoping to get more orders like these!

Holiday Gift Ideas $15 Leather Journals

2010-11-16T17:14:00.002-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

You would think the art of writing has been lost, but guess again.
Journals have turned into one of the hottest items to give to your top clients.

And the international printing company, is right here in Charlotte! So you are buying locally!!
Show your clients you care this holiday season and thank them in an unusual way for their support of your business.

The $15 price can't be beat for this journal. it comes in several different colors with your logo embossed on the front.

The Terra Cotta is my favorite color, you all know I love orange!!

Details:

- Your company logo embossed on the front.
- Pen loop
- Calendar
- Important contacts sheet
- Locally, handcrafted in Charlotte

Order specs:
Qty: 30 piece minimum
Size: 7” x 10”
Does not include set-up fee, shipping and taxes.

Holiday Gift Ideas-Tote Bags/Wine Holders

2010-11-16T16:55:00.002-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Yes it's that time again. Time to figure out what to give your clients this year.
Put your company name on of these items below, silk screen or embroidery can be used.

Bags has been a very popular item this year, with recycling on the uprise, everyone needs a tote for grocery shopping, running to the gym or kid's overnight trips. Or fill them with holiday treats for special clients.

AND my personal favorite is the wine bag, of course, you have to supply the good wine. Riesling is my favorite, light, fruity and a good wine to give.

Price includes the bag only.
Min is 12 items.

I have other gift ideas as well, just let me know if you want to meet for a coffee and I can show you.

Mariellen Auer

Big Success at BIg Stampede - Who I Met

2010-11-10T17:39:00.002-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Another year for a bike swap meet and expo. I think this is going on 5 years now. It was great to hang out at the speedway, listening to the loud NASCAR's running around the track. Being out in the cold and seeing old friends and meeting new faces.

NEW!! Some new friends I met were Angela Olson, with this wild red hair and she said she had someone unfriend her so I went home and friended her on Facebook. Too funny. She was a ton of fun.

Performance Therapy - Met Mike the owner and we discussed apparel and jersey design for his company. He has trained pro athletes to the everyday weekend warrior. I met him at his office today, and they were just buzzing with clients.

Rivergirl Fishing Company - they stopped by needing jersey designs for their outfitter store. I went on their website, and realized that I'm a Rivergirl at heart. My dad used to take me fishing all the time growing up on Lake Michigan and even for spring break trips to the Ozarks.... that could be a trivia question. www.rivergirlfishing.com

Prudent Enviro Products - environmentally safe products for cleaning your bike and accessories. Good stuff, hope to see more of their products out there on the market.

OLDIE, BUT GOODY

Nicole Bossie Boyd - new husband has launched a new accessory for those in need of gadgets and such. He was even telling me he was flying out to Apple in California to work on an iPhone app. I shared a lot of laughs with Nicole and she even told me about someone who is trying to launch a cycling apparel line nearby.. Can't wait to hear from her. www.boydbikes.com

Jeff Wise, with the US National Whitewater Center buzzed by my booth. I hadn't seen Jeff in quite a while. We used to spend countless hours together when the Whitewater Center didn't have a clue where it was going to be and who was going to pay for it. It was good to see him, and bumped into him last night at Taco Mac's.

Spencer Lueders: I didn't know he was still around, he's such a celebrity now... but he stopped to chat. We only had a few minutes, but it was good to talk to him. He's one of my favorite peeps. He has his own attorney practice right now and we started going down memory lane a little and catching up. Still need to grab a coffee and see what other trouble we can stir up.

Highlight of the day was watching Ilan Paltrow, owner of Bicycle Sport, doing wheelies at it slowed down in the main aisle, I was waiting for him to bust his ass, but he held his own.. Looking good Paltrow!!

Auer Agency Exhibitor at Big Stampede

2010-11-04T20:15:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

What is the BIG STAMPEDE?

How about the biggest bicycle expo and swap to hit the Southeast! Big Stampede features 25,000 square feet of manufacturers, retailers, clubs/teams, and individuals buying, selling, and swapping new and used cycling and triathlon equipment. A place for YOU to sell your old gear, and buy or swap for new gear, plus a whole lot more!

Sunday, November 7th, 2010

WHEN: The expo/swap is from 9AM until 3PM.

WHERE: Charlotte Motor Speedway in Charlotte, NC, will host the 2010 Big Stampede Southeast Bike Expo & Swap in the NASCAR Nationwide Garage located in the infield of the Speedway.

Admission = $5.00
12 and under = FREE
Parking = FREE

The Offical beneficiary for the Big Stampede is Trips for Kids. They will be there to accept any donations of used cycling equipment.

Redesign Charlotte Sports Network logo

2010-10-29T14:18:00.001-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

As Charlotte's newest networking group starts to form, Charlotte Sports Network, I decided to give it a new look. In January 2009, I launched CSN on LinkedIn, so far we have about 150 members and growing everyday. I created a logo then, but now that we have decided to make this a monthly networking group, I redesigned the logo and I think it captures the spirit of the group.

I kept the fresh colors, but decided to go with CSN as the main logo with the name of the group secondary. The arrows depict the idea of different sports professionals coming together in one place to do business and forge strong relationships.

If any of this sounds familiar, I used to also host the Charlotte Sports Scene socials that began in 2002 at the Sunset Club. That group, was focused on evening socials twice a year.

I'm very excited as I talk to more and more sports industry professionals everyday about starting this group formally. I am forming a team of people to help me launch and all the responsibilities it takes to put something like this together.

My goal is to have our first meeting in February. As I look at forming my team, I'm also taking into consideration where most of the members work so that our meeting location will be convenient as well as a good time of day.

The focus of the group, is to network, that's the most important element. In today's economic hardship, relationships and most importantly friendships are the anchor for gaining new business. With social media marketing on the rise, what people say about you on facebook or their blog, matters personally and professionally.

I think meeting monthly as well as having the format be focused on networking will be a key element. As gatekeeper, I have been very selective in who gets to join as well. I want to maintain a high level of value to its members. They are investing their time and money as well. They want to see results.

So with that said, I hope 2011 will be a one of hope and fortune. With like minded people behind me, this can only be a success!

Skydive Carolina - Boogie T-shirt Design

2010-10-29T12:22:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Skydive Carolina jumped at the chance to ask us to design a t-shirt for one of their largest events of the year. THE BOOGIE!! being held this weekend in Chester, SC and it's the 24th Anniversary of the event as well.

They bring in top sky divers from around the country and many people come from far, to camp and party and of course.. JUMP!!

We had some fun with their logo by putting a pumpkin head on him on the front and added some inspirational artwork and Bats (since bats fly right?). ON the back we took the Swoosh Man as they call him, and added a broom and wizard hat.

We hope everyone has fun out there this weekend. I know I did when I jumped a few weeks ago. Scary, but exhilarating at the same time.

www.skydivecarolina.com

Cotton Prices Increase Nov 1st

2010-10-28T19:15:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Increased cotton and other raw materials costs have prompted industry suppliers Gildan, Hanes, Port & Company and Jerzees to announce price increases. These increases will range from 5% on basic t-shirts to 10% on sport shirts and fleece. These prices will be effective Monday, Nov. 1.
Cotton prices are at record highs and we believe there will be more price increases in the coming months. Our vendors monitor yarn costs and supply daily and don’t see an end to rising costs in the next few months. It is truly an unprecedented time in global manufacturing and sourcing.

See chart for a snapshot on cotton pricing that illustrates what is driving these price increases. The more knowledge we all have, the better we will be at working with our clients during this period of rising costs. We appreciate your continued support.

Maximum Performance Running Hires AA to design Corporate Apparel and Marketing Collateral

2010-10-19T19:47:00.005-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

One hot summer morning in August, Mark Hadley walked up to our booth. We chit chatted for a while and he looked over the apparel I had on display. He was excited about running that morning for the OrthoCarolina's 10k 1st annual run.

He shyly showed me his new business card, with Maximum Performance Running logo and said, do you think you could make some apparel for my new company?

A few months later we met in a coffee shop. I was excited to listen to him talk further about his coaching business and how he has already grown it with a couple of coaches and great clients. Mark used to run in high school, college (Ole Miss) and most recently several regional and local races.

Mark is a coach certified by both the RRCA and USATF and is on the USATF’s Coaches Registry.

We took his logo off his business card and had to recreate it for apparel. But we are doing all kinds of apparel such as performance T's, runner's hats, everyday hats and personalized polos. I even ordered a hat for myself, I think they are really cool. Next on the list, is creating a cool brochure that highlights Mark and MPR's coaching strategies.

So welcome Mark Hadley to the Auer Agency family. We hope we are in it for the long run. Ha! No pun intended.

TRG Motorsports Invites Auer Agency to the Pits at NASCAR race

2010-10-18T18:17:00.001-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Saturday, October 16th was the Bank of America's 500 NASCAR race held in Charlotte, NC. For the first time, Auer Agency was in the PITS! As in hanging out in the pits. We would like to extend a huge THANK YOU to TRG Motorsports for inviting us out.

Mariellen even stood on pit row while the National Anthem was sang. A once in a lifetime experience for sure! TRG Motorsports had Andy Lally, his first NASCAR race as their driver for the night.

Andy Lally and Mariellen Auer

Mariellen in the pits

William Wilson and TRG PIt crew member

Mariellen Auer and the CUP!

Andy Pit Stop

Dale Earnhard, Jr walking by.

Right next to use were Kurt Busch and Denny Hamlin. It was a night to remember.

Auer Agency Celebrates 100th Job

2010-10-18T18:10:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

It's no small task to keep a business up and running. And Mariellen has done just that. Auer Agency has surpassed a milestone! They did their 100th job this year and continuing to add new clients to their roster.
Skydive Carolina's t-shirt design for their 24th Anniversary and Boogie to be held Oct 39th marks Auer Agency's 100th job. We'll post the design once we receive approval.

The most Auer Agency have ever done in one year was 75 in 2008 and they have been in business since 2002.
And we would like to thank our clients for helping us get to this milestone as well. We wouldn't be here without your business!

Siskey YMCA Cycling Apparel

2010-09-22T19:51:00.001-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

We've been working with the Siskey YMCA, Extreme Cycling club based in Matthews, NC to produce one of their most popular designed cycling kitsThey were finally shipped last week and we are really excited about seeing them finished after looking at them on the screen forever.
This also is our largest order to date as well.

They are riding for the MS Breakaway Ride to the Beach that starts Saturday, September 25th.

NEW!! Dayeco Apparel - Construction Client

2010-09-17T12:45:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Dayeco Landscaping and Construction located in Durnam, NC asked us to create apparel for their employees and we even did a cool bag for Apryle the owner to cart her stuff around in.

Mariellen Featured in Business Journal AGAIN

2010-09-17T12:36:00.002-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

September, 10, 2010 - CHARLOTTE BUSINESS JOURNAL

Enterepreneurs Section

Recently, I was asked my advice on how to maintain balance between work and life. Since I am a single mom, a lot rests on my shoulders from running a house to running a business.

Here is my excerpt in full. But it was nice to be featured last week. My secret weapon is dark chocolate, it solves all the problems.

Since being in business since 2002, the way we do business has changed. Everyone expects an answer back via text/email within minutes. As a single mom, I have learned that I can’t be so compulsive about needing to finish everything that day. I work a little at everything each day to run my business, be a mom and run a household.

A typical day: Check email first thing, drive kids to school sending them off with lots of hugs and kisses, email invoices, prepare a proposal, design a logo, check Google Alerts for the next sports trend, check email again, call clients/vendors while in the car driving to the next appointment. Everyone once in a while I slip in a piece of dark chocolate for a slice of peace and happiness.

I’ve learned to do my day in blocks, I check email at certain times of the day, I don’t always respond to texts until I have a few moments. One or two days a week I keep meeting free so I can work on the next logo or apparel design project, the other two days are my design days and 1 day is optional.

Check out OrthoCarolina 10K

2010-08-20T14:28:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

August 21, tomorrow at the crack of dawn we will be setting up our booth at the FIRST EVER, OrthoCarolina 10K run/5K walk.

http://www.orthocarolinaclassic.com/full/ for info.

Yesterday I ran back and forth between the t-shirt printer and Charlotte Running Company where packet pick-up was running shirts hot off the press.

We did performance T's for the first 200 sign-ups.

Volunteer T's

Regular Cotton (ice Gray) just to be different) for Participants

Race Directors specific apparel

The design was simple anad working through all the sponsor logos to make them one color wasn't easy. But that's what I do best.

I think everyone will be really happy with the event. I'm impressed with Justin Ratike's, the event Director. He has handled everything with an ease about him and a sense of humor. He wants to put on a classy event, and I really admire him for putting all this effort into it.

Ok back to packing the crates with apparel design samples!

Elements of Good Logo Design

2010-08-15T12:28:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Logos are what represent your company, product, business, or even yourself. They are the primary way to communicate to the world your business’s personality, identity, essence, and individuality. There are two types of logos: logomarks are symbol-based logos, and logotypes of logos that are made up of typography. or a unique font.

The latter has become increasing more popular with the explosion of Web 2.0. But, no matter what type of logo it is, it must abide by certain essential elements that make a logo exceptional, and these elements should be considered in the planning and executing process of the logo design. A successful logo should encompass these elements in order to effectively do its job.

In this post, we will briefly recap the elements of a superior logo design, and since football season is in full fling, and everyone love sports, I have selected a few sports logos from Football, Baseball, and Basketball that I think abide by these essential elements. Enjoy looking at examples of exceptional sports franchise logos!

The Elements of a Good Logo Design

Timeless

The logo must be timeless, meaning that it should not be designed with any sort of fad or style that is likely to go out of style. When you are designing a logo, try to make the logo as enduring as possible through the many years and many styles of “in” it will pass through. The best logos are the ones that looked good fifteen years ago, and they still are extraordinary today.

Simple

A great logo design has to be simple. Many designers think that you must make ornate and complicated logos for it to be good, but actually the most successful ones are the most simple, straightforward, and sharp. You can see the logos below are generally very simple, but they really captivate and appeal to the eye.

Unique

Being unique is key to a successful logo design, because the logo is the identity of your company. Therefore, you must take the time to be creative, imaginative, and original. Notice the logos below are all uniquely different, and all have their own personality and flare.

Consistent

Nothing is worst than an inconsistent logo design. I have seen on many occasions where the logo in one part of the world looks one way and in another part of the world looks differently. In addition, I have seen where companies have too many different logos that can confuse the target audience. Even if the look is slightly off, it is noticeable and it makes it look poorly designed. Try to be consistent with the logo, so make sure it is not manipulated even slightly.

Immediate and Lasting Impression

A logo must make an immediate and lasting impression with the audience. A successful logo is one where a person sees it once, and will remember it forever as associated with that business or entity. All of the logos below possess that quality; in fact, I do not even need to label these logos and I am sure that the high majority of readers will be able to recogonize the majority of the logos! That shows that they have created a lasting impression on the viewers!

Appealing

Another element of good logo design is the audience appeal element. The audience must find the logo interesting, appealing, and alluring for it to truly be successful. I always suggest that designers do a test run of a logo with a select target audience to see the reaction; if it is not a positive reaction, change it.

Shows Proper Image

A successful and effectual logo will properly and accurately convey the image and personality of the business or entity it is representing. Some logos are great in all other aspects, and I find them very exceptionally designed and constructed, but they do not properly express the business’s personality, so I think I would rule it unsuccessful. It must do its job of representing the general company image.

Comprehensible and Logical

This one may be last, but it is equally as important. The logo must be understood by the target audience; therefore, you must not use symbols, colors, or ideas which your audience will not understand. Also, try not to go overboard with the hidden message or clever logos, because many times, though original, may not be understood, thus are worthless. So, try to make a logo that can be understand by the average person to make sure it will be successful! This is why we spend so much time doing research of your industry, service and competition.

Sample Sports Logos that Encompass the Elements of Good Logo Design

Denver Broncos

Houston Texans

Indy Colts

San Antonio Spurs

New England Patriots

New Orleans Saints

Oakland Raiders

Pittsburg Steelers

Seattle Mariners

Los Angeles Angels

Baltimore Ravens

Atlanta Braves

New York Nets

Green Bay Packers

Miami Heat

Boston Red Sox

Oakland A’s

Indiana Pacers

Chicago Cubs

All Star Game

Major League Baseball

Spring & Summer 2011 Color Forecast

2010-08-14T12:08:00.004-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

I sat in on a forecast/trend seminar while at Outdoor Retailer last week.

And this image below, sums up exactly the colors and feel for what is coming for next year's fashion and sports fashion trends.

Lots of dusty faded colors, worn out look, floral (Eastern culture) and clean and simple.

There is more focus on fabrics, which is hard to demonstrate in a blog, but with new textures, recycled fabrics and the latest trend upcycle, which I will explain in the next blog.

Future of Fabrics

2010-08-13T12:08:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

When I was at Outdoor Retailer, I ran into a company that works with suppliers exhibiting at Summer Market. This is their take on the...

Future of Fabrics

Identifying and tracking trends is important to the entire supply-retail chain, especially when technology is impacting new product developments. Below you will find a summary of some of the current trends influencing the specialty textile markets.

TECHNICAL SPORTS TEXTILES Look for lightweight fabrics and apparel that multi-task, providing comfort, moisture management, antimicrobial protection, and more.\

Current trends in technical sports textiles include fabrics and apparel that provide comfort, manage moisture, and are lightweight and flexible. But, more is being expected of fabrics.

Antimicrobial technology continues it's strong growth toward becoming an "expected" performance characteristic. Stain resistance/repellency is also gaining in popularity in some categories.

Other value-added properties such as UV protection Environmentally sensitive fibers and fabrics also continue strong, with the use of more natural fibers and fiber blends, including bamboo, as well as driving the development of plant-based polyrmers such as Ingeo®, Dupont's Sorona®, and fibers made from soy.

Technologies allow fabrics to thermoregulate, such as Akwatek/Akwadyne and Outlast, control the atmosphere next to the skin, controlling temperature and comfort.
Fashion, style, silouettes and color elements continue to create interest with consumers. The hand, or feel, of fabrics is toward soft and comfortable. Fabrics with stretch provide both comfort and look. Compression fabrics remain popular as a performance enhancement. The development of advanced fibers, such as Holofiber, have also shown a positive effect on the recovery of the body from exertion, improving circulation and oxygenation of the skin.
Advances in construction include seamless knitting and welded & glued seams, which reduce a garment's weight, provide added protection from wind and rain, and enhance comfort. Advancements in fabric construction include developments of a "new" fleece product such as those produced by Concept III International.

Important Qualities/Products for Today's Technical Sports Textiles:

Moisture Management

Dri-release®
Innova®
Sorbtek®
Innova®
Akwatek®/Akwadyne®

Antimicrobial

Aegis Microbe Shield®
Visa Endurance®
AMY®
MicroSpike™
Innova AMP®

Water/Stain Resistant Fabric

StainSmart®
WR100X™
Parados™

Thermoregulation

Akwatek®/Akwadyne®
Outlast®
X-Static®

Odor Control

VisaEndurance®
BodyCare®
Dri-release®

Comfort/Flexibility

Reflexx®
Comfortrel XP®
Sensura®

UV Protection

MynxUV®

Sustainability

Body Care®
Antex Knitting Mills - Green Line™ Fabrics

Welded Seams

Sewfre

INDUSTRIAL TEXTILES
Geotextiles There are more applications for textiles that are getting buried. Fabrics are used for filter drainage applications. Also Erosion Control, Temporary Silt Fence and retaining walls.

Inflatables Lighter weight, heavy-duty fabrics and bonded seams provide strength and durability that last. Think inflatable boats.

Lightweight Structures Tensile fabric structures are being used as permanent temporary space, with some coated fabrics having life spans of 30 years. Tensil fabric structures can span unsupported lengths of up to 150 feet and tensile steel cable nets with fabric can easily span twice that amount. Air structures can span even longer distances with column free structures up to thousands of feet.

Pet Beds A niche market has developed in high-end pet accessories.

You can now purchase anything from a dog umbrella to a microfiber pet-drying towel. Dog and cat products are the most popular. However, animal/pet accessory products are also being developed for birds, rodents (i.e. mice, hamsters, etc.), and horses. Some popular pet products include:

Pet Beds
Pet blankets
Pet Tents (instead of cages)
Pet Cushions
Car Seat

MEDICAL TEXTILES The medical textile market is experiencing significant growth and is demanding much from it's textiles. Barbed Sutures, Wound Care, Prosthetic Vascular Grafts, Smart Bandages (muscle/skeletal repairs), Use of technical fabric developments for socks and gloves for diabetic patients to improve circulation.

HOME FURNISHINGS Trends include the use of blended fibers for improved properties, and the use of stretch, texture, and color to add variety. Renewable fabrics are also important.

SAFETY AND PROTECTIVE The trend is to comfortable, lightweight, ergonomically designed fabrics and apparel.

Source: Fabric Links

MDA calls on Mariellen to Raise funds and awareness

2010-08-12T16:02:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Yes I've been recruited to raise funds and awareness for MDA, Muscular Dystrophy Association. I"m honored to have been chosen to be put in JAIL Aug 26th. They only way to escape is if I raise $3,000.

Please help me by donating online at my own website.

https://www.joinmda.org/charlottetelu2010/mariellen

Thank you for all your help and support to find this terrible disease!

Mariellen

Auer Agency Profiled in Clt Biz Jrnl

2010-07-08T00:50:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Hello everyone,
I wanted to share some good news. Recently the Charlotte Business Journal interviewed Auer Agency for their small business profile section. Apparently, we have gotten noticed around town. It is in today's issue as well, but if you don't receive the paper here is a link.

http://charlotte.bizjournals.com/charlotte/stories/2010/07/05/smallb1.html

Even though this is a small article, it is very significant to me. It marks years of blood, sweat, tears and late hours working and keeping my dream alive.

I want to give a big thank you to everyone who has helped me over the years, from vendors to clients, to friends and family. This couldn't happen without your support, encouragement and always striving to push the envelope! So I can't say it enough... but I do appreciate everyone so much for sticking in there with me.

Compression T's Trends

2010-06-09T19:04:00.001-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

The hottest item every athlete needs... Short-Sleeve Compression Tee

Price:
24 shirts with 2 colors on front $15/each
48 shirts with 2 colors on front $13/each
...
It’s time to ramp your athletic apparel promotions in preparation for summer and early fall school practices. Practically any athlete will dig this compression T-shirt, made out of 95% polyester and 5% spandex. The compression fabric will wick moisture away and keep athletes performing at their peak.

What teams wear underneath their uniforms can be just as lucrative as what they wear on the outside. Compression shirts and shorts continue to gain in popularity with athletes and are an easy way to complete a full uniform combination.

We can put your team/school logo on these as well.

Check out www.A4.com for other uniforms, compression gear and accessories. and when you are ready to order call us 704-236-0568.

BIke TO DC Apparel for our Local Law Enforcement

2010-05-17T14:19:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Originally CMPD approached us to design apparel for their Bike to DC event which was held last week. We filled the bill and then some. We not only did jerseys and shorts, but tech tees too. When you go to the link www.biketodc.com you'll see the group.

Notice the green and white jerseys worn by the two in the middle. We also helped out the Sheriff Department and outfitted fitted them with semi-custom gear jersys and shorts.

Both guys we worked with were just the nicest and glad to call them my new friends.

The ride itself is very emotional ride. They meet a lot of peopel along the way. Some stay with the group from Charlotte to DC. Others join along the ride enroute for the rest of the ride or just a little bit. Either way, they draw crowds of supporters.

Great job guys!

Mariellen Auer designs sports apparel, logos and collateral for just about anyone. Give her a call at 704-236-0568.

MetroGreenscape finds new ways to stay and look cool

2010-05-09T23:04:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

MetroGreenscape, one of Charlotte's award winning landscape companies, uses us for their apparel. Our latest and greatest, straw hats.

We were able to sew the bands separately.

Pretty cool, well cool for the guys to wear at least!

Let us know how you like them or need something like this for your next golf outing.

Mariellen Presenting Tips on Social Media at TNBA

2010-05-04T16:07:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

I have been asked to present a social media workshop at TNBA, where I have been VP and marketing director for 4 years on May 5, 2010 at THE PALM in S. Park.

My presentation will be short, but I will focus on Twitter, Facebook and LinkedIn and share with the group what I've learned and how I landed major clients from using them in my marketing strategy.

There are many little adjustments you can make to your profile on LinkedIn to more searchable. And Twitter can also be used as a marketing tool, if used in the right way and facebook has become the new norm for promotion. I will give an insider's perspective on how I've landed major clients like Walgreens.

www.tnba.net for reservations.

May 5, 2010

12:30-2:00

The Palm, S. Park

Launch of OrthoCarolina Classic's new Logo and sponsorship packages

2010-04-25T17:01:00.001-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

OrthoCarolina decided to host their own 10K this year onAugust 21, 2010. Since we are pretty good at doing logos and marketing, I guess they thought of us first to create a new brand for them.

The logo depicts their logo as well as having some fun with the 10K Classic wording. Proceeds will go towards their Research Institute, so we came up with the tagline, RUN FOR RESEARCH. The running man, is actually an icon from their sports medicine clinic. What do you think?

We are designing their apparel, banners, sponsorship packages and more. We are very excited to work with them and have enjoyed finding out more about their services as well. To find out more we are getting ready to launch the event's website, but you can view OC info at www.orthocarolina.com

Dayeco Construction's Showing Off Their New Collateral

2010-04-25T16:16:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Dayeco Construction out of Durham, NC has hired us to get them noticed. As we work on their collateral we will post it.

With their mantra of insight | innovation | integration | implementation other do take them seriously.

This week we are showing off their flashy new business cards and truck magnets. I think they will turn some heads driving around town don't you?

NEW!!! TWITTER Executes Promoted Tweets

2010-04-14T18:01:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

I think this is going to be the new next big thing in marketing. It's not open to us little guys yet, but it's coming down the pipe.

Q. What are you launching? What are Promoted Tweets?

A. We are launching the first phase of our Promoted Tweets platform with a handful of innovative advertising partners that include Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America -- with more to come. Promoted Tweets are ordinary Tweets that businesses and organizations want to highlight to a wider group of users.

Q. What will users see?

A. You will start to see Tweets promoted by our partner advertisers called out at the top of some Twitter.com search results pages. We strongly believe that Promoted Tweets should be useful to you. We’ll attempt to measure whether the Tweets resonate with users and stop showing Promoted Tweets that don’t resonate. Promoted Tweets will be clearly labeled as “promoted” when an advertiser is paying, but in every other respect they will first exist as regular Tweets and will be organically sent to the timelines of those who follow a brand. Promoted Tweets will also retain all the functionality of a regular Tweet including replying, Retweeting, and favoriting. Only one Promoted Tweet will be displayed on the search results page.

Q. You said, “first phase”; what else do you have planned?

A. Before we roll out more phases, we want to get a better understanding of the resonance of Promoted Tweets, user experience and advertiser value. Once this is done, we plan to allow Promoted Tweets to be shown by Twitter clients and other ecosystem partners and to expand beyond Twitter search, including displaying relevant Promoted Tweets in your timelines in a way that is useful to you.

Q. Is this what you said we would love and would be awesome?

While we are excited about the platform in general, there are several specific aspects of the launch that we are delighted to highlight. Since all Promoted Tweets are organic Tweets, there is not a single “ad” in our Promoted Tweets platform that isn’t already an organic part of Twitter. This is distinct from both traditional search advertising and more recent social advertising. Promoted Tweets will also be timely. Like any other Tweet, the connection between you and a Promoted Tweet in real-time provides a powerful means of delivering information relevant to you at the moment.

There is one big difference between a Promoted Tweet and a regular Tweet. Promoted Tweets must meet a higher bar—they must resonate with users. This means that if users don’t interact with a Promoted Tweet to allow us to know that the Promoted Tweet is resonating with them, such as reply to it, favorite it, or Retweet it, the Promoted Tweet will disappear.

A. While we are excited about the platform in general, there are several specific aspects of the launch that we are delighted to highlight. Since all Promoted Tweets are organic Tweets, there is not a single “ad” in our Promoted Tweets platform that isn’t already an organic part of Twitter. This is distinct from both traditional search advertising and more recent social advertising. Promoted Tweets will also be timely. Like any other Tweet, the connection between you and a Promoted Tweet in real-time provides a powerful means of delivering information relevant to you at the moment.

There is one big difference between a Promoted Tweet and a regular Tweet. Promoted Tweets must meet a higher bar—they must resonate with users. That means if users don’t interact with a Promoted Tweet to allow us to know that the Promoted Tweet is resonating with them, such as replying to it, favoriting it, or Retweeting it, the Promoted Tweet will disappear.

For reference, here's a link to Dick's original talk.

Q. Anything else to say?

A. This is a new thing and we expect to iterate to make it better. We're really excited to get it out to you and look forward to getting your feedback. If you have comments, suggestions, or even ideas let us know.

Athletes Institute Logo and Collateral Designed

2010-04-12T16:33:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Athletes Institute, a dream and vision originated in Leonard Wheeler's head for several years, finally found its legs. After working with other designers, but not quite getting it right. Leonard called on us to do the job.

We scored big time!!

Athletes Institute is still in its infancy with its marketing, but the company is beginning to work with many well-known sports celebrities and up and coming superstars themselves. AI assists popular sports stars make the transition after the GAME.

AI is going to work closely with the NBA, MLB, NFL, NHL among others in launching this new institute. AI's approach to coaching the individuals is by offering mini-camps, summer camps, pre-season, pre-game and THE GAME.

Some of the services include, speaking arrangements, coaching individuals personally and in their businesses, scouting with the NCSA, athletes introductions to select companies, work closely with colleges and their sports programs to ready the athlete for the real world.

Success is Mandatory is AI's mantra and they are doing it!

Auer Agency loves it when their clients are successful and happy. We find it mandatory as well. If you need a brand, logo or marketing collateral call on us 704-523-4492 or email us at mariellen@aueragency.com. No dream is too small.

PIA International Hires AA to Launch New Apparel Line

2010-04-11T11:29:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Pretty In Anything has secured our services to launch a new apparel line called Sorority Girl. We are helping with trademarking her new logo/name of the line as well as fashion forward design and apparel for all the sorority's nationwide.

Who is Pretty In Anything? | PIA International is to provide the highest quality professional apparel and accessories for Greek organizations. We offer classic and timeless paraphernalia that remain in style year after year.

Charlotte Chocolate Corporate Apparel Revealed

2010-04-11T11:23:00.001-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Charlotte Chocolate Company, naturally one of our favorite clients, (I mean who doesn't like chocolate? ) recently branded themselves in a different way. We placed their logo (designed by us) on various apparel.

Leslie Vilhelmsen, owner and chocolatier, has been chosen to appear in Uptown magazine and had to look just right for your photoshoot.

Give us a call if you want to put your logo on apparel or even want some custom chocolates. I'm sure we can work something out.

www.charlottechocolate.com to find out more about Charlotte Chocolate Company.

Branding/Logo Design For Garage Door Guru

2010-03-15T11:51:00.002-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Local and well-established Charlotte Garage Door Company, run by Paul Cardone. Took on a huge task this past month. Rebranding his company of 10 years.

It's always hard to rebrand when you have had a successful business as his.

But competition is fierce and his phone rings off the hook everytime you meet with him.

He wanted a new modern look that stood out from his competition in the yellow pages and other marketing venues and Garage Door Guru was born.

"We went with a simple look, that grabbed your attention, but also have a fun twist with the name, Guru in it," says Mariellen, President and Designer at Auer Agency, LLC

Not only are they rebranding, but also stepping it up by doing

• die cut business cards

• die cut service stickers

• yard signs

• truck magnets

• new website

• Logo'd apparel, polo shirts

If your company needs to freshen up your look, either by rebranding and some new marketing strategies. Call us at 704-236-0568 and ask for Mariellen the Design Guru.

We are also on Facebook and Twitter.

FastFrame Ad Campaign Launched

2010-02-08T08:35:00.008-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

FAST FRAME HIRES US TO GET EXECUTIVES' ATTENTION, FAST AND IN A FUNNY WAY

Fast Frame store located in Dilworth area, recently hired Auer Agency to create an ad campaign to run in the Charlotte Business Journal and other local publications.

If you were to meet the owner, Debbie, you would know why we did this ad. She's funny, confident and knows what she is doing.

In fact, we sent final proofs to Debbie while she was attending a Framing Convention in Vegas and learning all the latest and greatest in her industry.

So thinking of framing your boss? Contact Fast Frame on E. Blvd or at 704-370-7660 or visit Debbie and her cast of characters at

1235 East Blvd, Suite F, Charlotte, NC 28203

fastframescharlotte.com

Auer Agency Chosen to Create Apparel for Family Circle Cup Tennis Tournament

2010-02-07T08:27:00.003-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Auer Agency Chosen to Create Apparel for Family Circle Cup Tennis Tournament

(Charlotte, NC) - The Auer Agency scored an ace at one of the biggest tennis tournaments in the nation when Vapor Apparel of Charleston, SC asked Auer to partner with them as the official apparel designer for the Family Circle Tennis Tournament.

“We are very excited about partnering with Vapor. Right now we’re busy creating designs to present to the Family Circle Cup Marketing and Apparel Committee,” said Mariellen Auer, agency president. “We promise to deliver the coolest apparel the Sony Ericsson WTA Tour has ever seen.”

Vapor Apparel is the official apparel provider for the tournament. After many years, Lacoste stepped down as their main apparel provider. Vapor, headquartered in Charleston, nabbed the tournament's apparel opening.

The designs created by the Auer Agency will be on sale throughout the tournament which runs April 10-18 in Charleston, SC. In addition, the apparel will be available in The Family Circle Tennis Center Pro Shop throughout the year.

Known for its cutting-edge sports designs, Auer Agency creates apparel for a variety of amateur and professional teams, schools and sporting event organizers. They are best known for their cycling jerseys, which can be seen on riders in many U.S. and Canadian races.

Auer has worked with Nike, Toyota, Schwinn, Mercury and the Lance Armstrong Foundation. Mariellen has created results-oriented marketing, advertising and graphic design projects for Wachovia, Disney, NewDominion Bank, Team Yeti Bikes, Children’s Miracle Network and the US National Whitewater Center.

The agency is a pioneer in the use of the innovative sublimation printing process. Unlike screen printing, which covers the fabric in ink, sublimation dyes the fabric allowing it to breathe and wick the moisture away from an athlete’s body.

In addition to their sports designs, the Auer Agency was recently selected to design specialty photo apparel for 6400 Walgreens stores around the globe.

About the Auer Agency

Headquartered in Charlotte, NC, the Auer Agency is a sports marketing and graphic design firm that delivers team apparel, innovative marketing and brand ideas. www.aueragency.com

Social Media Gains Yardage In Super Bowl Marketing

2010-01-24T18:00:00.001-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Social Media Gains Yardage In Bowl XLIV Marketing
Jan 16, 2010
- Elaine Wong via Brandweek
In keeping with tradition, an ad slot in next month’s Super Bowl XLIV won’t come cheap ($3 million will buy 30 seconds), but brands willing and able to drop that kind of cash seem determined to get more yardage out of their buy—largely through digital, search, mobile and social media efforts.

Virally extending the life of a half-minute spot is not a new idea for the big game. But Jon Kaplan, financial services industry director at Google, observed that this year the trend is toward “integration” and a new “level of sophistication”—both for first-time advertisers and for veteran brands returning with digital strategies more elaborate than last year. “If you’re going to spend $3 million on a Super Bowl spot,” he said, “you want to have some ‘wow’ factor that keeps it living on.”

For instance, PepsiCo snack foods division Frito-Lay will reprise Doritos Crash the Super Bowl (now in its fourth incarnation). The contest selects and airs the most popular consumer-generated ads. But this time, it’ll allow contestants to post and share video submissions via Facebook, Digg and Twitter, and alert friends which ads they voted for.

“When you consider the thousands and thousands of views the videos get—and how many times they’re shared—it’s a pretty viral piece,” said Frito-Lay rep Chris Kuechenmeister, who explained that the contest enhancements stemmed from company marketers noticing that consumers were already sharing the videos through social-networking channels. In a related strategy, Papa John’s will be using mobile banner ads and SMS text messaging to launch its new, Super XL IV pizza. (The Roman numerals stand for “extra large” and “four-toppings.”)

Meanwhile, first-time advertisers like Boost Mobile are seeding popular online video sites such as YouTube with 15-second teaser versions of its Super Bowl ad. The goal is “to create excitement even before the [TV] spot airs,” said Caralene Robinson, brand marketing and communications director for the Sprint Prepaid Group Search is also boosting the reach of traditional ads for brands like Diamond Foods (advertising both Emerald Nuts and Pop-Secret popcorn in a single spot this year) by driving consumers to a microsite that hosts not only the Super Bowl spot but also a game and links to the brands’ individual sites.

More and more, companies are recognizing the ability of Google and YouTube to increase and extend brand awareness after the game ads run. Following Denny’s 2009 Super Bowl spot that advertised a free breakfast offer, Google searches for “Denny’s” rose by 4,100 percent. And after Doritos’ 2009 spot, YouTube search queries were up even more—by 4,300 percent. Kaplan said that these figures are prompting brands to consider “how to use YouTube to promote your videos, [and] how to use Google when people will be searching for your brand.”  According to Papa John’s vp-digital marketing Jim Ensign, marketers have clearly evolved from viewing the big game as merely an ad platform to seeing it as an anchor for a variety of audience-participation initiatives driven by the social Web. “It used to be that consumers would just go to the [advertiser’s] site to see what spots are there, but now they’re [logging onto Facebook and Twitter and talking],” he said. “They’re not just observing; they’re participating in the marketing.”  Even inaugural advertisers, like online vacation rental home management site HomeAway, are recognizing social media’s benefits. “Part of what [made us advertise in the Super Bowl in the first place is] all the social media and online [buzz] that happens after the game is over,” said global brand marketing director Matt Cohen, who added that the most watched sports event is “a catalyst for a lot of the [brand chatter and consumer] activity that follows.”
Search is also boosting the reach of traditional ads for brands like Diamond Foods (advertising both Emerald Nuts and Pop-Secret popcorn in a single spot this year) by driving consumers to a microsite that hosts not only the Super Bowl spot but also a game and links to the brands’ individual sites.

More and more, companies are recognizing the ability of Google and YouTube to increase and extend brand awareness after the game ads run. Following Denny’s 2009 Super Bowl spot that advertised a free breakfast offer, Google searches for “Denny’s” rose by 4,100 percent. And after Doritos’ 2009 spot, YouTube search queries were up even more—by 4,300 percent. Kaplan said that these figures are prompting brands to consider “how to use YouTube to promote your videos, [and] how to use Google when people will be searching for your brand.”

According to Papa John’s vp-digital marketing Jim Ensign, marketers have clearly evolved from viewing the big game as merely an ad platform to seeing it as an anchor for a variety of audience-participation initiatives driven by the social Web. “It used to be that consumers would just go to the [advertiser’s] site to see what spots are there, but now they’re [logging onto Facebook and Twitter and talking],” he said. “They’re not just observing; they’re participating in the marketing.”

Even inaugural advertisers, like online vacation rental home management site HomeAway, are recognizing social media’s benefits. “Part of what [made us advertise in the Super Bowl in the first place is] all the social media and online [buzz] that happens after the game is over,” said global brand marketing director Matt Cohen, who added that the most watched sports event is “a catalyst for a lot of the [brand chatter and consumer] activity that follows.”

Auer Agency Teams up with Zorrel Apparel

2010-01-21T13:00:00.006-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Auer Agency recently teamed up with Zorrel, a leader in performance gear.

We noticed that more and more sports events were increasing the value of the goody bag by adding a performance TEE vs a standard cotton one,( soon to be the next car waxing rag. ) Although Auer Agency offers many other brands, we are proud to be part of the Zorrel apparel company.

Zorrel offers performance t's to compression apparel that we can print, put your own event logo on , and make it your own. With an eye to fashion and comfortable fabrics, we are excited about the offerings Zorrel has for our clients. You will always reach for it first when you are getting ready to workout or head out for a meeting.

You may check out the online catalog at Zorrel Online Catalog for the latest in sportswear fashion, colors and fabrics.

Performance Knits

Polos

Compression

Fleece

Jackets

Dress Shirts

Mission statement

At Zorrel, our commitment to style, comfort and innovation drives all aspects of our business. When combined with our state-of-the-art technology, this commitment guarantees that you perform your best in all conditions and environments.

Apparel from Zorrel is designed to look and feel great, whether it's worn biking down a mountain trail, rafting through whitewater, playing a round of golf or simply shopping for groceries. Our garments are stylish enough to wear to a business meeting or an evening out on the town. You will always look your best. That's why we call it performance wear for anywhere.

Corporate Responsibility

Enlightened consumerism - doing business with those who do good - is a growing value to the progressive mainstream consumer, so there is something else you should know about Zorrel.

We take our environmental, ethical, and labor standards seriously. Each of our factories adheres to the strictest standards in dyeing and manufacturing in order to protect local environments and waterways. Employees and partners are treated fairly and ethically, and we pay our employees a living wage.

Go Cause Something - Auer Agency's 2010 Mantra

2010-01-20T20:02:00.005-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

This year it's all about hope, change and living for a cause. We feel that everyone has something they are passionate about; therefore, Go Cause Something!

We are presenting ; new for 2010 - a Sports Event Service that covers everything from event logo design, brochures, advertising, t-shirts, awards etc. That's our Cause, helping those to help others for the cause.

We are working closely with a lot of non-profit events and hope that by providing professional services, they will create an experience that all participants will remember for years to come and come back the next year to ask others to join the event.

Our hope is that attendees will wear the apparel, in turn elevating others to join and take notice of the cause. Whether they are wearing it running to the store or running in their next triathlon, they wear it with pride and stand for a cause. So decide to

Go Cause Something, NOW!

The word CAUSE can mean a lot of things to many people. So stand up, be noticed and set your goals high.

1.a. The producer of an effect, result, or consequence.

b. The one, such as a person, event, or condition, that is responsible for an action or result.

2. A basis for an action or response; a reason: The doctor's report gave no cause for alarm.

3. A goal or principle served with dedication and zeal: "the cause of freedom versus tyranny" (Hannah Arendt)

4. The interests of a person or group engaged in a struggle: "The cause of America is in great measure the cause of all mankind" (Thomas Paine).

We are out there making a difference, are you?

Charlotte Aquatics Cinch Bag Design

2010-01-19T19:28:00.004-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Charlotte Aquatics was acquired a year ago by Kelly Gaines. The previous owner hadn't changed a THING in 18 years.
But Kelly is ready for fresh, new and exciting new stuff. She came to us looking to share her new brand in a different way.
So we came up with the hot and trendy, cinch bags used by kids and teens.

It's not as easy as it looks either. We had to convert the current logo to one that could be silk screened onto the bag. The effect is amazing and we feel that our superb customer service, ordering a sample to begin with, convincing our printer to print just one bag for a sample and then running the samples back and forth and hand delivering the bags to the client's front door on a Saturday shows just how committed we are.

Swim little fish, SWIM!

Share The Damn Road Apparel and Website

2010-01-19T19:22:00.000-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Share The Damn Road was created by professional cyclist Phil Gaimon.

Phil was tired of being honked at, buzzed, and cussed out while he trained, and frustrated that the speed of motor vehicles made witty and insulting replies impossible. To solve that problem, he set out to create a line of jerseys that express what he's always wanted to say to passing cars. Get one yourself, and finally experience the joy of having the last word.

The goal is to convey messages of safety and cyclist's rights, but there is an element of humor and frustration, which we feel cannot be denied in the cyclist/motorist relationship, so while some of our products are family-friendly, other designs are not for wimps.

www.sharethedamnroad.com

The ATP Kicks Off its '10 Tour On a Flying Carpet

2010-01-04T23:07:00.000-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Are you looking for new ways to drive awareness for high-profile events? Are you looking for new ways to leverage tennis personalities?

Roger Federer and Rafael Nadal recently kicked off the 2010 ATP Tour by performing a unique publicity stunt. The two (2) superstars played a game of tennis atop a flying magic carpet in the Souq Waqif in Dohar, Qatar - a PR stunt that served as a great photo opportunity for the media and a memorable experience for onlookers.

The tennis stars were in Qatar to kick off the ATP Tour at the Qatar ExxonMobil Open. Check out the unique magic carpet ride PR stunt below:

Jan 9: Help set Guinness World Record for Largest Fitness Boot Camp

2010-01-04T22:32:00.000-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Here is my personal invite email from Coordinator/Jason Rhymer

Mariellen,

I have a very cool fitness event that she thought you and your friends and family
might be interested in hearing about.

We are setting a Guinness World Record this Saturday for the largest international
fitness boot camp. All donations go to the American Heart Association. Everyone who
attends is entered into a raffle for free training sessions with us and they will receive an
in-home workout program called "Drop a Dress Size in 21 Days."

I was on Fox News Rising last week to demo some exercises and talk about this
great way to kick off the new year.

This link has all of the details of where, when, how to give, etc. We hope to see you there:

==> http://www.workoutworldwide.org/locations/nc-cha

Thank you!
Jason

--
Jason Rhymer
Z-Health Level IV Trainer
Rhymer Fitness, Inc.
www.rhymerfitness.com
704-661-5301

Charlotte Personal Trainer Partners with American Heart Association to Host World’s Largest Simultaneous Fitness Boot Camp Workout for Charity

WHAT

Charlotte Personal Trainer Jason Rhymer will be hosting the inaugural Workout Worldwide. It will be the world’s largest international charity fitness boot camp workout of all time with all net proceeds going to the American Heart Association. There will also be over 50 remote locations worldwide performing the workout on the same day.

WHEN

Saturday, January 9th, 2010 from 11 am to noon US EST

WHERE

Carolina Courts, 7210 Stinson Hartis Road, Indian Trail

WHO

Anybody 18 years of age and over who is looking to jump-start their fitness for the New Year

ADMISSION

Minimum donation is $20 for non-bootcamp members.
Click here to read descriptions of all of the Donation Packages. Donation Packages

5 Simple Ways to Cure Social Media Overload 2010

2009-12-23T14:49:00.000-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

2010 will be the year of information overload, and managing your social media profiles by getting rid of all the junk can help you get to relevant information quicker, effectively promote your company/event, blog or brand and make social media a little less overwhelming.

1. Clean Up Your Twitter Followers

One of the pains of Twitter is the inability to mass follow or unfollow. When I first started out on Twitter I followed everyone from a local restaurant to make money quick tweeters. However, my niche on Twitter is graphic design, sports apparel and sports teams, blogs, retailers, etc. Cleaning up my followers helped me clear the clutter and focus on my niche. My favorite tool is Twitter Karma. Not only does it allows you to see who you are following and if they follow you, but it also allows you to bulk follow, bulk unfollow and bulk block.

2. Clean Up Your Facebook Groups

Do really need to be a member of “Everything Made with Bacon”? Seriously, most of these groups junk up your news feeds, send out irritating fan messages and keep you from focusing on the information you really need to see. Cleaning out your Facebook Groups is pretty simple.

3. Find Out Where You Are Online

If you’ve been online as long as I have, you know that there is no telling how many profiles you may hove out there. Finding those profiles is important to making sure you can use them effectively. There are many social media sites that I signed up for that I just forgot about. My favorite tool to see exactly where I am online is KnowEm?, a username check service that lets you know if you username is taken or available online. Not only is a great for finding out which sites you forgot about and for figuring out which sites you should reserve your username for, but you can check your username without signing up.

4. Create A List

As a graphic designer or sports apparel designer there are different types of social media that you should engage in. These include micro-blogs, blogs, forums, social bookmarking, social shopping, community and video. To make sure your are well rounded online, make a list of sites you use regularly and which categories they fall in. If something is missing, find our what site would be beneficial for you.

5. And finally...Make Life Easier

Instead of updating to each of your social media profiles separately, make your life easier by finding on resource that allows to to update to all of them at once. If you have a new product, article or design, going to every website can be tiresome My favorite service is Ping.fm which allows you posts to all your social networks at once. However, make sure you still engage one on one with users for brand awareness.

I just listed my favorite tools, but there are many of them out there. Let me know which ones work for you.

Facebook

Twitter

DIGG

FourSquared

Stumble upon something good? Share it on StumbleUpon

Google Alerts

MySpace

Blogger

Call us and we can give you an initial overview and plus we offer monthly social media coaching.

Performance T's for Race Day

2009-12-20T12:57:00.014-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Performance T's for Race Day

Everyone is talking about them, but where can you find them and how do you print on them?

"Cotton is Rotten" has been the mantra for the last few years. Pro athletes, to weekend walkers are looking for their own performance team gear. Cotton clings to you when you sweat, and therefore adds weight as you are deep into the competition. Performance apparel is made to wick away the sweat from your body, it's that easy!

Typically eveyone buys an Under Armour shirt at Dick's Sporting Goods or other major retailer and take it down the local screen printer. Did you know that defeats the whole purpose of the shirt? and you are paying twice as much for the shirt too.

The ink that is laid down on the shirt, doesn't breathe and therefore blocks the cooling technology that you originally bought the shirt for. AND you are limited to the number of colors you can print.

Ta, da daa!! Here comes performance apparel geared just for your run, walk or ride. One vendor, Vapor Apparel has partnered with Auer Agency in offering long sleeve shirts, tank tops and even hoodies. Apparel is available with either a cotton feel or 100% polyester. But what makes them different is that they are geared for high performance.

Since the printing process on these type of shirts is sublimation. The colors you can do is unlimited. You can even print a pic of someone that you are raising money for. It's been around for a few years, and the apparel available out there is unbelievable.

The ideal situation is to start with a white blank, but Vapor offers, light gray, beige, peach, blue, yellow and pink. They even have some neon shirts for people work outside all day near streets, volunteers or staff.

Of course, adidas, nike and others are creating their own performance apparel, and you can use those, but bring those shirts to us, because there is a right way and wrong way to print on them.

Give us a call we can show you some samples. You will be blown away and look good crossing the finishing line.

Happy Holidays News-Letter and What's New for 2010

2009-12-20T09:30:00.003-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com | www.aueragency.com

Greetings!
Since you are like family, we thought we
would send out one of those mass mailed letters describing our year and well, brag a little bit too. Because we feel like Auer Agency is just like a little child growing bigger and smarter everyday.

Auer Agency has been very busy this year. We have worked with some great companies, teams and events. Recently Kathy Hallgren joined our company. She is awesome to work with and has vast experience with sales in the sports and green energy industryWe met at Gita where we used to work together many moons ago and reconnected over the summer.

WHAT MAKES HER TICK…
Kathy has worked for 20+ years as a sales rep in the sports industry including fitness with Polar Electro, Gita Sporting Goods and recently UltraMotor E-bikes.
Family: Husband Steve, two teenage daughters and a friendly doggy.
Bearings: Born and raised in Huntington, NY.
Gifts: Enthusiasm, compassion and organization. No creative ability whatsoever…

One of our biggest clients for ’09 is a California-based photo fulfillment company that provides photo gifts such as mouse pads, coffee mugs and drum roll…..t-shirts to major retailers around the globe. They asked us to design t-shirt templates (sublimation) where the customer inserts their picture and a few weeks later you receive a custom t-shirt. We are very proud of this accomplishment and have been asked to design even more trendy templates for other major retailers.
And they are currently in over 6400 Walgreen stores (they make great xmas gifts!)

Auer Agency took the time to visit some very interesting tradeshows, which only added to our education about fashion and the cycling industry. In September, Mariellen attended MAGIC in Vegas which is one the premier fashion and manufacturing show. She was able to meet many fashion icons, sit down with manufacturers from across the globe and attend seminars about color/fabric/fashion trends and global sourcing. Importing and exporting is a reality and it also opens up the door to many possibilities for Auer Agency. We are currently working with some top manufactures in creating a new cycling apparel line, t-shirt designs for 2010 tradeshows, as well as marketing pieces.

We also attended Interbike, which is cycling’s largest tradeshow and was able to shake hands with old friends and reps from several apparel manufacturers such as Giordana, Primal Wear, Sugoi, Louis Garneau and Save our Soles among other top apparel and cycling companies.

Social Media has also been another huge push this year. Many companies are trying to figure it out how to utilize facebook, twitter, and MySpace frontier and where it all fits into the marketing plan. We offer those services as well as even blogging for you so you don’t have to. We are also introduce monthly coaching sessions so you can do it yourself and we can guide you along.
Follow us for tips and updates at www.twitter.com/aueragency and facebook.com/aueragency

NEW for 2010 Corporate + Team Apparel and Promotional Products
Auer Agency has teamed up with several brands and have it all in one website. If you need performance t’s, good ole t-shirts, hoodies, hats, water bottles or corporate gear like polos, jackets with your company name on it…. we can help. Auer Agency has it all with eco-conscious clothing to well-known brands like Adidas, Nike, Hanes, Champion, Dickies, Rossignol and Columbia. www.thecorporatechoice.com/aueragency. We can order a sample before you silk-screen, embroider and sublimate. And we are running an introductory special $50 off your order of $250 or more.

As 2009 comes to a close, we are excited about the possibilities for 2010. We are returning to our roots of working with cycling teams and shops again. We also have seen growth in collateral and logo design work as people who are laid off, go after their dreams and start their own companies. And even more exciting, in the past six months we have also seen a growth in apparel design needs and working more with the manufacturers in helping them develop new products as well as individuals who want to launch their own sports apparel line.

So here we come 2010!!

Mariellen + Kathy

2010 New Corporate and Team Apparel offered by Auer Agency

2009-12-19T16:30:00.001-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Auer Agency has teamed up with several brands and have it all in one website. If you need t-shirts, hoodies, hats, or corporate gear like polos, jackets with your company name on it. We can help. All new for 2010 Auer Agency has it all with eco-conscious clothing to well-known brands like Hanes, Champion, Dickies, Rossignol and Columbia.
We can order a sample before you buy. Whether you need silk-screen, embroidery or the trendy sublimation (where you can print any colors) we have it here for you. Check out the site for the latest and greatest in apparel trends or the old stand bys www.thecorporatechoice.com/aueragency.
With brands like
Adidas
Econscious - Eco-friendly Apparel
Anvil
Hanes
Champion
Columbia
Fruit of the Loom
Rabbit Skins
Alternative - edgy apparel for women and men
Bella - very trendy for women

As 2010 comes around, be ready with new branded apparel to wear to meetings, functions or the company's softball games. We can also design new t-shirts for your company, team or event. As well as brochures, posters and social media.

Give us a shout if you want to look good in 2010.

24 Hours of Booty Sign-up and in new places

2009-12-16T20:12:00.002-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

We were part of 24 Hours of Booty, before most people even heard about it. We designed their t-shirts, signs and logos. Now they have grown into an "inc." We are so proud to be associated with this event and helped to earn its place in history!
If anyone needs jerseys, or shirts showing who you are riding for let us know. We can do the design and work with any vendor you want!

Here is the new sign-up info:

In 2009, 24 Hours of Booty, Inc. raised more than $1 million with events in Char lotte, NC and Columbia, MD, and to date 6,000+ riders have raised more than $3.7 million. We are announcing today that registration for The Ninth Annual 24 Hours of Booty in Charlotte and The Second Annual 24 Hours of Booty in Columbia will officially open onMonday, Jan. 4, 2010! Our annual charity cycling event – geared towards teams and individuals and open to participants of all ages and skill levels – is scheduled to roll on the “Booty Loop” in Myers Park, Charlotte, NC from 7 p.m. Friday, July 30 to 7 p.m. Saturday, July 31, 2010. Event registration will be capped at the first 1,200 registrants. Carolinas Medical Center’s Blumenthal Cancer Center is the presenting sponsor of this year’s event where participants will gather at the Queens University of Charlotte athletic fields for camping, food and fun. In addition to the Charlotte event, 24 Hours of Booty will also host the Second An nual 24 Hours of Booty of Columbia, Md. at Gateway Business Park “Booty Loop” on Aug.28-29 and its inaugural event in Atlanta on Oct.2-3. The location is still being determined for the Atlanta event. We hope that you will join us for the 2010 24 Hours of Booty to help us continue our mission to support the Lance Armstrong Foundation and local cancer organiza tions in our host cities. Sincerely,

Future Development of Lifestyle Products

2009-12-04T16:04:00.000-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Want to discover some new innovations in the lifestyle sector?

The ID’09 exhibition in \in the Nederlands, showcased the work of \students from the Eindhoven University of Technology. Whilst the exhibition has since finished, its informative website lets you discover some amazing innovations for the entertainment, home interiors and fashion sectors, including Jukebugs by Joris Zaalberg, Flowtime by Ralph Zoontjens and The collective potential by Wouter Kersteman. I would certainly recommend looking at the site if you are interested in the future development of lifestyle products.

http://www.id09.id.tue.nl/exhibition.php#3

Designs in Walgreens Flyer

2009-12-01T00:24:00.000-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

I wouldn't say we are famous, but our work popped up in the Sunday's Walgreens flyer finally. It's under the photo gift section and there is a coupon too!
We recently finished creating t-shirts template designs for a specific market...Soccer Mom market. Hmmm think, cool t-shirt design, with cool t-shirt with cool mom with cool kids. SNAP!! Of course, a soccer mom t-shirt that shows off her kids!!
We worked really hard to create these edgy designs. Featured is the cool Island theme with palm tree and floral background design. Run down to your nearest Walgreens to purchase your own t-shirt. They make Great Xmas gifts!!

Social Media a Fad?

2009-11-16T10:00:00.003-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Where is Social Media taking us?
Is it a fad? Should you use Twitter and Facebook for your business?

Hell yes!!! The way we get our information is totally different than the way your mom and dad got it. It's faster, it's informational and it has a voice.
How can you NOT incoporate these new tools into your everyday marketing strategy?
This video nails why it's here and here to stay.

Give Auer Agency a call, if you want to talk TURKEY about your company's social media strategy.

Winner Of Big Stampede Giveaway - Carrolle Bowermeister

2009-11-09T13:08:00.000-05:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Congratulations to our Big Stampede WINNER!!

Carrolle Bowermeister

Of Monroe, NC

She owns American Solutions for Business

She placed her name in our drawing for a free visor or Auer Agency performance t-shirt.

Carrolle runs her own promotional company. It was nice to meet her at the Southeast's largest Bike Swap and Expo Meet.

Auer Agency had a booth set-up for all the avid cyclists out there who just want to look good on their bike! We work with all manufacturers in handling the design, order and production of everything you may need.

We can do orders as small as 1 up to 50,000.

Give us a call today or check out our latest creations at www.aueragency.com

Real Samples from Walgreen T-shirt Photo Designs

2009-10-30T21:46:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Today I was so excited when I received my package of custom printed t-shirts. I designed the templates where you can upload any pic onto your own custom t-shirt from a Walgreens Photo Kiosk.

These pics show the REAL DEAL. You can go to any nearby Walgreens with your flash drive or memory card or even old-fashioned photo and upload it to the photo kiosk and pick one of Auer Agency's original designs to enhance the pic. It makes for a fun way to show-off your loved ones, pets and friends.

Here are samples of mine, a pic of Ava in her ballerina outfit and Jack at his first t-ball game.
What a great xmas gift or birthday gift idea.

Or you can give us a call and we can design your own custom t-shirt for family reunions, xmas gatherings or for that just right gift.

Direct to Garment Printing V. Silk Screen Printing

2009-10-30T21:38:00.000-04:00

What is the difference between Direct to Garment Digital Printing and Silk Screen Printing?

DTG printing is the newest technology in garment printing and is taking the industry by storm. Like our digital paper printing, direct to garment digital printing is best for short runs under 100 and is faster than Silk Screen printing. Because it has the capability of printing one shirt at a time without changing any plates, we can lower costs and pass the savings on to you. DTG printers print on shirts using an ink jet press and give the shirt a great feel and a flexible, soft touch.

Silk Screen printing has been and continues to be the standard of garment printing across the globe. Silk Screen is best for larger runs as it takes longer to set up, requires the changing of plates and has a lower per unit cost on large quantities. The production cost, production speed, and labor time required to run a silk screen printer makes it only suitable for large print runs. Silk Screen printers use a plate with ink pressed through a screen in a pattern to create an image on the fabric. Silk Screen offers the highest quality in color and durability and leaves a soft touch on the shirt.

Walgreens Apparel Project Launched

2009-10-13T06:45:00.001-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Hey everybody,

I just launched a new apparel design project that has hit 6400 Walgreen stores. If you go into a store and stop by their photo kiosk. You can order your very own custom t-shirt by adding your photo of your kid's, friends or family to it. Great Xmas gifts or birthday gifts. I designed the edgy graphics that are used for these t-shirts.

Run... don't walk to your nearest Walgreens store today.

Top Cycling Apparel Manufacturer Trends at Interbike

2009-10-02T17:00:00.001-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Last week, I traveled to Vegas to attend Interbike. Interbike is cycling's largest tradeshow where apparel, bike, gear, components and media vendors come together for the retail shop owners and the bike shop boys come to check out the latest. Of course, I go for the apparel and most importantly get to know the custom manufacturers.

The first few days were spent spitting out dust. Interbike got wise a few years ago and set up a demo day for everyone to try out the latest rides in rough, rocky terrain. With that being such a huge success, they stretched it out from 1 to 2 days and the last show had 3 days. The Show Daily even reported that more people attended the Demo Days then traisping around Sands Convention Center.
I chose to avoid the dirt and instead spent two days walking the show floors shaking hands with apparel vendors and meeting new bike shop owners.

Some of the trends I saw out there were still pretty simple with graphics. Although some technical aspects were new.

Giordana: I have to first give a shout out to Gita/Giordana's crew for letting me in the show. I worked for them from 1996-98 and a lot of the old crew is still their and still as cool as ever. I loved seeing Giorgio on his knees putting bikes on stands prepping for the show. And he was a nice as ever to me. Thanks guys!
Ok back to the gear; Giordana offers a new $250 FormaRed-Carbon jersey. It's contructed of a combination of materials that allows stretch in all directions, providing a massaging effect on the muscles that can help delay fatigue. And UV protection. The inner side keeps the warmth inside longer but also breathable.

Louis Garneau: Showed me a new longer compression short. Where they made the short longer over the thigh, keeping it warmer and compressed longer thus avoid fatigue to set in faster. I thought that was a pretty cool thing.

Sugoi: What a great group of guys over there. THanks to Dan, Bryan and I even met Stan the owner. They showed me the latest in custom apparel gear. They offer performance t-shirts that were pretty cool.

Hincapie: They had one of the coolest jerseys I saw at the show. The bottom of the jersey didn't have any elastic, but a molded flat one. Check out the pic. I helped them at their busy time last year in developing custom designs for teams and I hope to be able to help them out again this year.

ZBikeWear: I was introduced to this company a few weeks ago. They have been around for many years, but there are a lot of companies out there that I haven't been able to work with yet. My first meeting of the show was with them. I even learned a few things.

They are Made In the USA. Which is rare.
They can also scale the designs to fit each size. I asked other manufacturers, and they were in amazement that someone could do that because it is time consuming.
He also discussed digital printing v. traditional screen sublimation printing. Digital is quicker and he can do an entire full custom jersey in small quanitites. Even if you want one. OH boy!! This is new!!
They can also do short runs, in fact they love to do it!! and have quick turnaround time of less that 2-3weeks

Champ-Sys: Another great group of guys. I know they came on the scene only a few years ago but they have really stacked a claim in the custom cycling apparel industry. But we actually talked about other sports and other apparel that they had. Including gear that they do for motorsports. They offer a button down fully sublimated shirt, polos; as well as soccer and lacrosse offerings. I'm very excited about working with them. And living in Charlotte, NC we are motorsport country!! So who knows what could happen.

BlackBottom: Another company that has been around forever, but I just heard about them. THey had a small booth, but colorful and had a lot of visitors. I was very impressed with Jay the owner, who took a few minutes to talk to me during the show. I mean who wouldn't love wearing a pair of BlackBottoms? Very trendy designs, and they just focus on doing custom team stuff. I hope to work with them this upcoming year.

Primal Wear: Eric Truman met me after 6:00 on Thursday and that shows me what commitment levels they have. I worked with Eric a few months ago and he went out of his way to create some custom apparel for me and my client. I was in awe of their invisible zipper (I know it doesn't sounds like a big deal, but you couldn't even see it. That's some serious sewing there. I was also impressed with the different silhouettes they had such as curves to the garment and details in elastic and top stitching. I look forward to working with this cool Colorado company.

Looking for Custom Performance T-s?

2009-10-02T13:06:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

A lot of people are calling me looking for performance t's and apparel for their team or event. We not only offer the apparel, but we can design your logo or graphics too.

Performance apparel is the kind of fabric that made Under Armour famous, but a lot of people are finding it to be accessible for themselves. And it is. Even small orders under 10 are available.
And it's just not white shirts either, we can print on light colors like gray, blue, pink or green.

We offer everything from

Short and long sleeve T's
Hoodies
Polos
Button Down shirts like a bowling shirt, pit crews love these
Tanks
Singlets
Muscle shirts for those big boys who want to show off their pipes.
I've even seen hats with all over printing on performance apparel. Everything at your fingertips.

Here is a link to more information on the clothing and process.
We only work with the best manufacturers in the country. We can even do your own private label.

Give Auer Agency a try for your next sporting event or team gear.

http://www.aueragency.com/SublimatedInfoFlyerprint.pdf

Fundraiser for Bill Cherry Owner of Belmont Bicycles

2009-10-02T12:10:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Cyclists Call to action - This Sunday

Bill Cherry owner of Belmont Bicycles in Belmont, NC and active member of the Belmont community was critically injured in an accident with an uninsured driver on April 27, 2009. Bill is now confined to a wheelchair. He is living in a house that is not wheelchair accessible and his bills are approaching $1,000,000.00. Friends and family have been keeping Belmont Bicycles open but your help is needed.

An Italian Dinner and Silent Auction will be held on October 4, 2009 to benefit Bill and his family. The auction preview and appetizers are at 4:00 and dinner with live music will follow at 5:00. The event is being held at Queen of the Apostles Church , 503 N Main St, Belmont, NC. Tickets may be purchased at Belmont Bicycles or by calling 1-803-554-1008. Tickets are $15 Adults, $8 children 4-12, under 4 free.

If you can make the event, feel free to send any help possible.
For complete information see the flyer posted at:
http://www.gastoncountycyclists.com/info/Bill_Cherry_Dinner_10-4-2009.pdf

We thank you in advance

Color Trends Forecasting 2010/2011

2009-09-19T21:27:00.001-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

While I was hanging out at the Pantone booth in Vegas at MAGIC, I purchased the latest Fashion + Home Digital color library.

I felt like a kid in the candy store. I received a CD, color chart and the latest color swatches.

The next big IT colors?

Gray/Silver

Browns/ earthy nostalgic colors

Bright Orange (my favorite of course)

Dark Blue Grays

Dark blues

Lime Green

Yellow

Purple

As you know there are many shades of the colors, so ask me about them and we can design your next logo, t-shirt or whatever you have in mind with the trendiest colors.

Speed to Market/Apparel Buying Trends

2009-09-12T07:30:00.001-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com This is a continuation of my trip to Vegas for the MAGIC show, the premiere fashion apparel show. The show had about 8 football fields of booths, vendors, people and everything you can think of.

I saw and met Ed Hardy, cracked a Coronoa at Kenny Chesney's new apparel booth named Char Bay, saw a model being body painted.

But the one trend everyone was talking about was Speed to Market. What does that mean? Everyone wants it now. Retail buyers don't buy a year ahead anymore. And who can predict what will be the next BIG THING? no one. But what that does mean, is that retailers need to find manufacturers and sources that can produce new apparel orders in less that 90 days, in fact it's going towards inside 75 days. And this is for international orders.

Retailers don't hold inventory anymore. They will buy a few of each design and see what sells. Then they may return the whole order, only to need something to replace that hole on their racks. But manufacturers are able to deliver the goods. They know that they have to work night and day to fill orders. They are doing smaller drop ships. Smaller runs under 1500 units.

And all because customers are more savvy, they are almost like a school of fish, unpredictable and when they see something they like it's a feeding frenzy short lived.

I would hate to own a retail shop, but I do love the possibilities that my apparel or my client's apparel may just be the next BIG THING.

Top Sourcing Countries for Apparel

2009-09-11T16:00:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com Total Textile Imports into U.S. are $67 Billion a year. Source: MAGIC seminar "The Americas! Sourcing Solutions" Asia alone does 60% of our import production. #1 China #2 Vietnam #3 Bangladesh #4 Hondorous #5 Indonesia #6 Cambodia #7 Mexico

How To Trademark A New Apparel Brand (cont'd)

2009-09-11T12:00:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com This is a continuation of how to launch a new apparel brand or category. Whether your focus is fashion, skateboard or sports the basics are the same. This blog focuses on Trademarking your line domestically or internationally. You have to answer these questions first. Ownership: So who is going to own the designs? Is it the client that hired you? You? Crossing state lines: What if you set-up in a different state? Did you know that some states don't charge sales tax? Some people have their company's headquarters in different states like Philadelphia because of that. Your Design: Trademarking includes your logo, designs and maybe even the way your design is applied to the garment. Hire a trademark lawyer that works in the apparel industry, it will save you time and money. ANd do this before you begin. You would hate to receive a cease and desist letter when you've spent $20k. Made In China: If you do make apparel overseas, did you know that you have to have a label sewn into the garment that states where it was manufactured? Making it Legal: IF and when you do trademark you will need a federal tax id number, sales and use tax number and a business license for each state you are in. Check with your accountant on the details of setting this up. I did my own, but you may want to check rules and regulations in your state.

Big Stampede Announcement Nov 2009

2009-09-10T23:35:00.003-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com P.S. We (Auer Agency) are going to redesign the logo. Even though we did the original a few years back. We will bring it to the new... here and now. Maybe a little Ed Hardy persuasion?? P.S.S. So swing by our booth for a preview of the latest and greatest in cycling apparel. I just wanted to let you know that it is official…The Big Stampede Bike Expo & Swap is coming to Lowe’s Motor Speedway again on November 8, 2009. Features 40,000 sq. ft. of cycling manufacturers, retailers, shops, clubs, and individuals selling new and used cycling and triathlon equipment. Contact: Justin Ratike Big Stampede mobile 704.968.5666 | efax 623.433.4607 www.bigstampede.com Follow on Twitter http://twitter.com/bigstampede

More Bizarre Sightings @ MAGIC - American Apparel

2009-09-10T23:22:00.004-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com This is a continuation of my trip to Vegas for the MAGIC show and some of the bizarre sightings. American Apparel - Thanks to Rubin for inviting back to his booth after meeting me and a friend in the bathrooms. I wont' even go there. Dick And Jane - underwear model. And his name was really Nelson Grande. And Nelson was one of the cutest boys and we talked for quite a while about his modeling assignments and what is the most bizarre thing he's seen in Vegas. Well let's just say what happens in Vegas SHOULD stay in Vegas. He had me laughing. Now what do you get when you combine a crazy sales rep from American Apparel and a Dick and Jane model, well this is what you get. And last but not least, end of the show. "Man"-equin down. hee hee. Hey you get slap happy after walking around for 4 days. Give us a call if you want to be part of the MAGIC, the next one is in February. And we are also writing on our experiences at the show. I actually have some educational blogs regarding MAGIC. But I have to cut loose once in a while. Enjoy!

Bizarre Sightings at MAGIC

2009-09-10T23:09:00.005-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com Of course I have to share the bizarre, the weird and the eye-catching pics of the MAGIC show in Vegas last week. First of all, I stayed at the TRUMP hotel. Gorgeous and classy place. I highly recommend it. TV in the bathroom mirror, seriously cool. My own robe and the bed, was the most comfortable bed I've ever slept in. Tattooed Steel - This not only had one of the coolest business cards I've seen, but was bent over hand-painting a model's body. Covering her in his latest design, Picasso-like but very young and edgy. He has taken his designs to the next level by etching them onto steel, on jewelry and I even saw a Ed Hardy sales rep sporting a steel cuff, but with Ed Hardy's name on it. Cont'd on next blog with more pics.

Starting a New Apparel Brand: How to's

2009-09-10T21:53:00.008-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com This is the beginning of a series of blogs based on my trip to MAGIC, the premiere fashion apparel tradeshow. How many times have you thought of launching your own product or brand of clothing or even a new category? Want to be the next Ed Hardy? After my trip to Vegas, for the MAGIC , I attended a seminar, "Developing A New Brand: Roadmaps to Success" The panel consisted of several top industry pros and I'm paraphrasing from my notes. But what an eye-opening experience. I have been in the apparel industry since 1996. Mostly focusing on the graphic side i.e. designing team logos or graphics to be printed on the apparel directly. And most recently I am researching launching my own event apparel line including soccer, running, cycling. However, I have been branching out into private label development and various performance apparel for clients. And with sourcing from international companies, it has never been more easy to start. Quick notes from seminar: #1 Know your production cycle. How long is it going to take to make? Where are you buying? How long to ship? #2 PRICING If we knew this answer, we would all be rich. But you have to mark-up your items to include expenses, shipping and returns. #3 Trademark or patents: Yes this is just as important. It's hard to really say where your ideas originally started. We are all inspired by something if you were to admit it. But once you have a signature design. You have to protect it. #4 Financing - that's a whole other subject. But they discussed Mezzanine financing where your vendors may help you with pricing and not bill you until orders are in. Give us a call if you are thinking of launching your own apparel line, t-shirt line or have a new category idea. We have the contacts, we have the design experience and we are fun to work with.

NFL & Reebok design Maternity apparel

2009-08-19T16:57:00.001-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com I just thought this was so cool. The NFL is well aware that the percentage of women who follow the sport is growing. The league recently expanded its apparel division for women, and this fall will unveil a line of maternity wear from Reebok being touted by Elisabeth Hasselbeck, co-host of "The View" (and wife of former NFL quarterback Tim Hasselbeck), who in August gave birth to her third child. Read more about it at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=111782 Call us if you're thinking about developing your own apparel line. The sky is the limit.

Presbyterian Hospital Charlotte Criterium

2009-08-04T07:22:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com Presbyterian Hospital Charlotte Criterium on Saturday, August 8 at 5:30pm. Event: Presbyterian Hospital Charlotte Criterium "Over 75,000 dollars up for grabs" What: Sporting Event Host: City of Charlotte Start Time: Saturday, August 8 at 5:30pm End Time: Saturday, August 8 at 9:30pm Where: City Square To see more details and RSVP, follow the link below: http://www.facebook.com/n/?event.php&eid=248221875321&mid=e1f61aG50ce3c01Gb00c4eG7

Presentation for Yoga for Professional Athletes

2009-07-20T18:00:00.005-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Aly Faber who owns Empower Yoga, was asked to speak at the NC Coaches Association July 21st (http://www.nccoach.org)

I created this powerpoint presentation describing what Aly has established within Yoga virtually creating her own category in Yoga. And that is, yoga for professional athletes. Of course, she realizes that working with elementary and high school age boys and girls is where these rising athletes learn the most. Using yoga training, only makes them stronger and competitive. One of the key elements to yoga is learning to focus when a game is going on and also how to take a hit without it hurting you or knocking you down.

Check out Aly's website at www.empoweryoga.biz

You can contact the Auer Agency, for your presentation needs. Whether it's a powerpoint, brochure or a movie we've got what it takes to get you noticed!

Roller Skating babies

2009-07-09T21:53:00.005-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

Love this!! Take a breather from work and check out this video.

I saw how they created this video tonight and I was just amazed at how technology has been able to take a simple concept and turn it into viral marketing. Good job guys! and babies :)

They had adults wear suits that monitor your movements which feed into a computer. Then they "photoshopped" babies heads and bodies into the computer and transformed them into the babies actually looking like they are doing all these moves.

Just pure fun and great marketing for Evian.

Ok I could say call us and we can create a video for you like this, but believe it or not I think I know a few people that could help us out in creating some video marketing for your company too.

Call or skate on over to www.aueragency.com

Social Media Marketing 101: Social Media Categories

2009-07-07T09:00:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com | www.aueragency.com

Social Media is so new that there really hasn't been an organized way of looking at it.

But here is a stab at categories to get started. How could you use these to promote your business? Call me and we can put a strategy together.

1. Social networking; facebook, myspace

2. Publish; blogger, joomla, WordPress

3. Photo; iPhoto, shutterfly, flicr

4. Audio; iTunes, podcasting, PodBean

5. Video; YouTube, vlogs

6. Microblogging; text messaging, email, twitter

7. Livecasting; internet radio, web conferencing

8. Virtual Worlds avatars, FarmTown, Yoville, Second Life

9. Gaming; MMORPG, Xbox Live

10. Productivity Applications; Google Alerts, Google Docs, TiddlyWiki

11. Aggregators iTunes, Juice, Media Monkey

12. RSS; Really Simple Syndication. One click solution that allows all of yoru content to be sent to yoru followers the moment you publish it

13. Search; SEO

14. Mobile iPhone, SMS text and multimedia mobile messaging

15. Interpersonal; Skype, AOL, IM, iChat

Happy Skyping!

Mariellen Auer

Source: the Social Media Bible 2009

Social Media Marketing 101: Top Social Media Sites

2009-07-06T09:00:00.000-04:00

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com

1. Blogger (222 million)

2. Facebook (200 million)

3. MySpace (126 million)

4. WordPress (114 million)

5. Windows Live Spaces (87 million)

6. Yahoo! Geocities (69 million)

7. Flickr (64 million)

8. hi5 (58 million)

9. Orkut (46 million)

10. Six Apart (46 million)

Source: Ranked by unique worldwide visitors ComScore | blog-socialmedia.com/social-media-still-growing-a-lot

Type in en.wikipedia.org/wiki/List_of_social_networking_websites