Friday, October 30, 2009

Real Samples from Walgreen T-shirt Photo Designs

Auer Agency | Charlotte, NC | 704.236.0568 |

Today I was so excited when I received my package of custom printed t-shirts. I designed the templates where you can upload any pic onto your own custom t-shirt from a Walgreens Photo Kiosk.

These pics show the REAL DEAL. You can go to any nearby Walgreens with your flash drive or memory card or even old-fashioned photo and upload it to the photo kiosk and pick one of Auer Agency's original designs to enhance the pic. It makes for a fun way to show-off your loved ones, pets and friends.

Here are samples of mine, a pic of Ava in her ballerina outfit and Jack at his first t-ball game.
What a great xmas gift or birthday gift idea.

Or you can give us a call and we can design your own custom t-shirt for family reunions, xmas gatherings or for that just right gift.

Direct to Garment Printing V. Silk Screen Printing

What is the difference between Direct to Garment Digital Printing and Silk Screen Printing?
DTG printing is the newest technology in garment printing and is taking the industry by storm. Like our digital paper printing, direct to garment digital printing is best for short runs under 100 and is faster than Silk Screen printing. Because it has the capability of printing one shirt at a time without changing any plates, we can lower costs and pass the savings on to you. DTG printers print on shirts using an ink jet press and give the shirt a great feel and a flexible, soft touch.

Silk Screen printing has been and continues to be the standard of garment printing across the globe. Silk Screen is best for larger runs as it takes longer to set up, requires the changing of plates and has a lower per unit cost on large quantities. The production cost, production speed, and labor time required to run a silk screen printer makes it only suitable for large print runs. Silk Screen printers use a plate with ink pressed through a screen in a pattern to create an image on the fabric. Silk Screen offers the highest quality in color and durability and leaves a soft touch on the shirt.

Tuesday, October 13, 2009

Walgreens Apparel Project Launched

Auer Agency | Charlotte, NC | 704.236.0568 |

                                                                                   Hey everybody,

I just launched a new apparel design project that has hit 6400 Walgreen stores. If you go into a store and stop by their photo kiosk. You can order your very own custom t-shirt by adding your photo of your kid's, friends or family to it. Great Xmas gifts or birthday gifts.  I designed the edgy graphics that are used for these t-shirts. 

Run... don't walk to your nearest Walgreens store today.

Friday, October 2, 2009

Top Cycling Apparel Manufacturer Trends at Interbike

Auer Agency | Charlotte, NC | 704.236.0568 |

Last week, I traveled to Vegas to attend Interbike. Interbike is cycling's largest tradeshow where apparel, bike, gear, components and media vendors come together for the retail shop owners and the bike shop boys come to check out the latest. Of course, I go for the apparel and most importantly get to know the custom manufacturers.

The first few days were spent spitting out dust. Interbike got wise a few years ago and set up a demo day for everyone to try out the latest rides in rough, rocky terrain. With that being such a huge success, they stretched it out from 1 to 2 days and the last show had 3 days. The Show Daily even reported that more people attended the Demo Days then traisping around Sands Convention Center.
I chose to avoid the dirt and instead spent two days walking the show floors shaking hands with apparel vendors and meeting new bike shop owners.

Some of the trends I saw out there were still pretty simple with graphics. Although some technical aspects were new.

Giordana: I have to first give a shout out to Gita/Giordana's crew for letting me in the show. I worked for them from 1996-98 and a lot of the old crew is still their and still as cool as ever. I loved seeing Giorgio on his knees putting bikes on stands prepping for the show. And he was a nice as ever to me. Thanks guys!
Ok back to the gear; Giordana offers a new $250 FormaRed-Carbon jersey. It's contructed of a combination of materials that allows stretch in all directions, providing a massaging effect on the muscles that can help delay fatigue. And UV protection. The inner side keeps the warmth inside longer but also breathable.

Louis Garneau: Showed me a new longer compression short. Where they made the short longer over the thigh, keeping it warmer and compressed longer thus avoid fatigue to set in faster. I thought that was a pretty cool thing.

Sugoi: What a great group of guys over there. THanks to Dan, Bryan and I even met Stan the owner. They showed me the latest in custom apparel gear. They offer performance t-shirts that were pretty cool.

Hincapie: They had one of the coolest jerseys I saw at the show. The bottom of the jersey didn't have any elastic, but a molded flat one. Check out the pic. I helped them at their busy time last year in developing custom designs for teams and I hope to be able to help them out again this year.

ZBikeWear: I was introduced to this company a few weeks ago. They have been around for many years, but there are a lot of companies out there that I haven't been able to work with yet. My first meeting of the show was with them. I even learned a few things.
  • They are Made In the USA. Which is rare. 
  • They can also scale the designs to fit each size. I asked other manufacturers, and they were in amazement that someone could do that because it is time consuming.
  • He also discussed digital printing v. traditional screen sublimation printing. Digital is quicker and he can do an entire full custom jersey in small quanitites. Even if you want one. OH boy!! This is new!!
  • They can also do short runs, in fact they love to do it!! and have quick turnaround time of less that 2-3weeks
Champ-Sys: Another great group of guys. I know they came on the scene only a few years ago but they have really stacked a claim in the custom cycling apparel industry. But we actually talked about other sports and other apparel that they had. Including gear that they do for motorsports. They offer a button down fully sublimated shirt, polos;  as well as soccer and lacrosse offerings. I'm very excited about working with them. And living in Charlotte, NC we are motorsport country!! So who knows what could happen.

BlackBottom: Another company that has been around forever, but I just heard about them. THey had a small booth, but colorful and had a lot of visitors. I was very impressed with Jay the owner, who took a few minutes to talk to me during the show. I mean who wouldn't love wearing a pair of BlackBottoms? Very trendy designs, and they just focus on doing custom team stuff. I hope to work with them this upcoming year.

Primal Wear: Eric Truman met me after 6:00 on Thursday and that shows me what commitment levels they have. I worked with Eric a few months ago and he went out of his way to create some custom apparel for me and my client. I was in awe of their invisible zipper (I know it doesn't sounds like a big deal, but you couldn't even see it. That's some serious sewing there. I was also impressed with the different silhouettes they had such as curves to the garment and details in elastic and top stitching. I look forward to working with this cool Colorado company.

Looking for Custom Performance T-s?

Auer Agency | Charlotte, NC | 704.236.0568 |

A lot of people are calling me looking for performance t's and apparel for their team or event.  We not only offer the apparel, but we can design your logo or graphics too.

Performance apparel is the kind of fabric that made Under Armour famous, but a lot of people are finding it to be accessible for themselves. And it is. Even small orders under 10 are available.
And it's just not white shirts either, we can print on light colors like gray, blue, pink  or green.

We offer everything from

  • Short and long sleeve T's
  • Hoodies
  • Polos
  • Button Down shirts like a bowling shirt, pit crews love these
  • Tanks
  • Singlets
  • Muscle shirts for those big boys who want to show off their pipes.
  • I've even seen hats with all over printing on performance apparel. Everything at your fingertips.

Here is a link to more information on the clothing and process.
We only work with the best manufacturers in the country. We can even do your own private label.

Give Auer Agency a try for your next sporting event or team gear.

Fundraiser for Bill Cherry Owner of Belmont Bicycles

Auer Agency | Charlotte, NC | 704.236.0568 |

Cyclists Call to action - This Sunday

Bill Cherry owner of Belmont Bicycles in Belmont, NC and active member of the Belmont community was critically injured in an accident with an uninsured driver on April 27, 2009. Bill is now confined to a wheelchair. He is living in a house that is not wheelchair accessible and his bills are approaching $1,000,000.00. Friends and family have been keeping Belmont Bicycles open but your help is needed.

An Italian Dinner and Silent Auction will be held on October 4, 2009 to benefit Bill and his family. The auction preview and appetizers are at 4:00 and dinner with live music will follow at 5:00. The event is being held at Queen of the Apostles Church , 503 N Main St, Belmont, NC. Tickets may be purchased at Belmont Bicycles or by calling 1-803-554-1008. Tickets are $15 Adults, $8 children 4-12, under 4 free.

If you can make the event, feel free to send any help possible.

For complete information see the flyer posted at:

We thank you in advance