Monday, July 20, 2009

Presentation for Yoga for Professional Athletes

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com
Aly Faber who owns Empower Yoga, was asked to speak at the NC Coaches Association July 21st (http://www.nccoach.org)
I created this powerpoint presentation describing what Aly has established within Yoga virtually creating her own category in Yoga. And that is, yoga for professional athletes. Of course, she realizes that working with elementary and high school age boys and girls is where these rising athletes learn the most. Using yoga training, only makes them stronger and competitive. One of the key elements to yoga is learning to focus when a game is going on and also how to take a hit without it hurting you or knocking you down.
Check out Aly's website at www.empoweryoga.biz video
You can contact the Auer Agency, for your presentation needs. Whether it's a powerpoint, brochure or a movie we've got what it takes to get you noticed!

Thursday, July 9, 2009

Roller Skating babies

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com
Love this!! Take a breather from work and check out this video.
I saw how they created this video tonight and I was just amazed at how technology has been able to take a simple concept and turn it into viral marketing. Good job guys! and babies :)
They had adults wear suits that monitor your movements which feed into a computer. Then they "photoshopped" babies heads and bodies into the computer and transformed them into the babies actually looking like they are doing all these moves.
Just pure fun and great marketing for Evian.
Ok I could say call us and we can create a video for you like this, but believe it or not I think I know a few people that could help us out in creating some video marketing for your company too. 
Call or skate on over to www.aueragency.com 

Tuesday, July 7, 2009

Social Media Marketing 101: Social Media Categories

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com | www.aueragency.com
Social Media is so new that there really hasn't been an organized way of looking at it.
But here is a stab at categories to get started. How could you use these to promote your business? Call me and we can put a strategy together.
1. Social networking; facebook, myspace
2. Publish; blogger, joomla, WordPress
3. Photo; iPhoto, shutterfly, flicr
4. Audio; iTunes, podcasting, PodBean
5. Video; YouTube, vlogs
6. Microblogging; text messaging, email, twitter
7. Livecasting; internet radio, web conferencing
8. Virtual Worlds avatars, FarmTown, Yoville, Second Life
9. Gaming; MMORPG,  Xbox Live
10. Productivity Applications; Google Alerts, Google Docs, TiddlyWiki
11. Aggregators iTunes, Juice, Media Monkey
12. RSS; Really Simple Syndication. One click solution that allows all of yoru content to be sent to yoru followers the moment you publish it
13. Search; SEO
14. Mobile iPhone, SMS text and multimedia mobile messaging
15. Interpersonal; Skype, AOL, IM, iChat
Happy Skyping!
Mariellen Auer
Source: the Social Media Bible 2009

Monday, July 6, 2009

Social Media Marketing 101: Top Social Media Sites

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com
1. Blogger (222 million)
2. Facebook (200 million)
3. MySpace (126 million)
4. WordPress (114 million)
5. Windows Live Spaces (87 million)
6. Yahoo! Geocities (69 million)
7. Flickr (64 million)
8. hi5 (58 million)
9. Orkut (46 million)
10. Six Apart (46 million)
Source: Ranked by unique worldwide visitors ComScore | blog-socialmedia.com/social-media-still-growing-a-lot
Type in en.wikipedia.org/wiki/List_of_social_networking_websites

Sunday, July 5, 2009

Social Media Marketing 101: Facebook facts

Auer Agency | Charlotte, NC | 704.236.0568 | mariellen@aueragency.com
  • How can you not use Facebook as part of your everyday marketing strategy when these numbers appear.
  • Statistics

    General Growth
    • More than 200 million active users
    • More than 100 million users log on to Facebook at least once each day
    • More than two-thirds of Facebook users are outside of college
    • The fastest growing demographic is those 35 years old and older
    User Engagement
    • Average user has 120 friends on the site
    • More than 5 billion minutes are spent on Facebook each day (worldwide)
    • More than 30 million users update their statuses at least once each day
    • More than 8 million users become fans of Pages each day
    Applications
    • More than 900 million photos uploaded to the site each month
    • More than 10 million videos uploaded each month
    • More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
    • More than 2.5 million events created each month
    • More than 35 million active user groups exist on the site
    International Growth
    • More than 50 translations available on the site, with more than 40 in development
    • About 70% of Facebook users are outside the United States
    Platform
    • More than 950,000 developers and entrepreneurs from more than 180 countries
    • Every month, more than 70% of Facebook users engage with Platform applications
    • More than 52,000 applications currently available in the Facebook Application Directory
    • More than 100 applications have more than one million monthly active users
    • More than 10,000 websites have implemented Facebook Connect since its general availability in December 2008
    Mobile
    • There are more than 30 million active users currently accessing Facebook through their mobile devices.
    • People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
    • There are more than 150 mobile operators in 50 countries working to deploy and promote Facebook mobile products
    Source July 5, 2009: Facebook.com/press/info